Wilson Launches Its First Women’s Only Shoe

By Richard Pagliaro | @TennisNow  | Wednesday, January 29, 2025
Photo credit: Wilson

Wilson is taking a step forward for women’s tennis.

The brand today announced the launch of the Intrigue Tour, Wilson’s first high-performance tennis shoe built exclusively for women.
 
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Developed in close collaboration with Wilson Athlete Marta Kostyuk, the Wilson footwear team worked on an expedited timeline to build Marta a sneaker that is not only responsive and comfortable, like a running shoe, but allowed her to play a more dynamic, aggressive style of game.

“Wilson and I wanted to create something that empowers women to move quicker and be more agile, while still looking sharp; the Intrigue does exactly that,” says Marta Kostyuk. “This shoe has made my game faster and more relentless, and I hope it helps female athletes everywhere elevate their Tennis game.”

The brand says the shoes “revolutionary fit stems from a detailed study of women’s feet and preferences.”

“Women’s feet are different than the feet of men; our team spent as much time creating a fit that accommodated their feet but also provided the security and confidence when on the court,” says Shivam Bhan, Senior Director of Footwear at Wilson.

The extensive testing process led to the development of a new women’s specific last, the new standard of fit for Wilson’s women’s specific tennis footwear. “After we developed the last, we designed from the inside out, starting with the materials the most closely touch the feet,” adds Bhan.

The Intrigue will be available starting February 11th in the Dewberry colorway, with more releases and colorways expected for the rest of the year. In addition to the Tour model ($158), the Intrigue is available in Pro (USD $138) and Lite (USD $98) to suit diverse playstyles.