For the Las Vegas Grand Prix, Visa Money App RB unveils a glowing one-off, glitter-inspired livery that brings glitz and glamour all the best way to the racetrack this weekend. Impressed by the Money App Visa Glitter Card, channelling its beautiful blue and inexperienced gradient and glitter overlay, the livery embodies the radiance of Las Vegas’ iconic vibrant lights and vibrant nightlife.
Launched earlier this yr in partnership with Emmy-winning actress, musical artist and TV host Keke Palmer, the Money App Visa Glitter Card was impressed by the thought of “Glitter Fever” – a joyful feeling you simply can’t shake with negative effects together with radical self-expression that’s contagious and plain.
The workforce will probably be taking the livery past the racetrack, with the glistening design dressing their storage, while the entire workforce, together with drivers Yuki Tsunoda and Liam Lawson, will probably be carrying bespoke racing fits and workforce package throughout the weekend. Followers can even be capable of get a glimpse of the livery earlier than it hits the monitor at Topgolf Las Vegas, the place it will likely be on show on the driving vary throughout the weekend.
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Earlier at present, Visa Money App RB debuted the Glitter Card-inspired livery by releasing a social-forward brief movie. Starring Kevin Dillon and Jerry Ferrara, recognized for his or her iconic roles within the hit HBO TV sequence Entourage, and actor Travis Bennett, greatest recognized for FX’s DAVE, the movie is about on a drive via the desert from Los Angeles to Las Vegas. It brings to life all facets of Money App’s activations all through the weekend – from the Glitter Card livery to the Topgolf takeover – whereas paying homage to the magic of Las Vegas.
Peter Bayer, CEO of Visa Money App RB, stated: “It wouldn’t be Las Vegas and not using a contact of glitter, and because the dwelling of glitz, it solely felt proper to convey this livery to the Las Vegas race. It holds a particular place within the workforce’s historical past because it’s the place we launched VCARB earlier this yr. Since then, artistic collaboration with our companions has led to excellent liveries past the norm, permitting us to disrupt the best way we do issues in Formulation One, as we’ve seen in Miami and Singapore. I look ahead to seeing the VCARB01 shimmering underneath the lights on monitor.”
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Catherine Ferdon, CMO of Money App, stated: “With our co-title sponsorship of VCARB, we goal to convey the magic of Formulation 1 to extra individuals and make the game extra accessible. This digital-first livery reveal, impressed by our personal Money App Glitter Card, is one other instance of Money App’s differentiated method to connecting with prospects. We glance to bridge the hole between various audiences, open pathways to followers and join individuals via experiences not like the rest.”
The Money App Card is a one-of-a-kind, customizable Visa pay as you go debit card accessible in numerous designs and has over 24 million month-to-month actions. It blurs the strains between finance and tradition, unlocking distinctive buyer experiences and unique reductions immediately within the Money App at favorite manufacturers.
