Viacom18’s JioCinema and Sports18 channels have set new benchmarks in sports activities broadcasting with their protection of the Paris 2024 Olympics, amassing over 17 crore viewers and accumulating greater than 1500 crore minutes of watch time. This unprecedented success marks a big milestone within the progress of non-cricket sports activities viewership in India.
For the primary time, the Olympics protection in India was supplied throughout 20 concurrent feeds on JioCinema, freed from cost. On linear tv, the occasion was broadcast on Sports18’s varied channels, catering to totally different language preferences and offering in depth protection that engaged audiences nationwide.
Multi-Language, Multi-Platform Protection
Viacom18’s modern method to sports activities broadcasting included providing the Paris 2024 Olympics in 4 languages: English, Hindi, Tamil, and Telugu. The feeds have been meticulously curated to offer a complete and fascinating viewing expertise. Sports18 – 1 and Sports18 – 1 HD delivered English commentary, whereas viewers might swap to Tamil and Telugu utilizing the language button. Sports18 – 2 offered Hindi commentary, making certain {that a} broader viewers might benefit from the occasion of their most popular language.
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The protection additionally featured an skilled panel of former Olympians, who offered insightful evaluation and commentary. Moreover, Viacom18 despatched a devoted crew of over 20 individuals to Paris, making certain strong on-ground protection from six totally different venues.
Partaking Viewers with Modern Advert Codecs
The spectacular viewership numbers have been accompanied by vital advertiser participation, with 69 manufacturers associating with Viacom18’s Olympics protection. The occasion noticed a 2.6x improve in promoting income in comparison with the earlier version of the Olympics, underscoring the rising attraction of non-cricket sports activities in India.
Viacom18 launched a number of modern advert codecs to reinforce model visibility and engagement through the Olympics. These included Break up Display screen advertisements, 4-sided Squeeze Backs, and contextual property like Tremendous Begin, Profitable Second, Tremendous Saves, and Branded Tabs on the Medal Tally and Schedule. These codecs allowed advertisers to attach with viewers throughout key moments of the video games, making their campaigns extra impactful.
Excessive-High quality Manufacturing and Storytelling
Kiran Mani, CEO of Viacom18 – Digital, highlighted the significance of high quality manufacturing and storytelling within the success of their Olympics protection. “Paris 2024 is a first-rate instance of how non-cricket sporting motion is constant to develop in adoption amongst Indian audiences. Our Olympic protection was not only a world-class manufacturing, it allowed viewers to observe the motion with studio consultants, with commentary in native languages, together with compelling storytelling, and interesting reside & non-live protection of each occasion throughout two weeks,” Mani acknowledged.
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The concentrate on delivering a high-quality viewing expertise, mixed with the accessibility offered by free streaming on JioCinema, performed a vital function in attracting such a big viewers. The seamless integration of on-ground reporting, skilled evaluation, and fascinating commentary ensured that Indian viewers have been deeply related to the occasions unfolding in Paris.
A Shiny Future for Non-Cricket Sports activities in India
The success of Viacom18’s Paris 2024 protection is a testomony to the rising reputation of non-cricket sports activities in India. The record-breaking viewership numbers and enthusiastic advertiser participation point out a shift within the Indian sports activities panorama, the place occasions just like the Olympics are actually garnering vital consideration.
Viacom18’s dedication to enhancing the sports activities viewing expertise and offering advertisers with efficient avenues to succeed in their audiences has set a brand new commonplace in sports activities broadcasting. As India continues to embrace a wider array of sports activities, the longer term seems shiny for non-cricket sports activities, with Viacom18 main the cost in delivering world-class protection to thousands and thousands of followers throughout the nation.
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