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Trak Racer | Alpine F1 Team | Partnership

March 6, 2025
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The BWT Alpine Formula One Team is thrilled to announce the extension of its successful partnership with Trak Racer, a global leader in the sim racing industry. This renewed collaboration underscores a shared commitment to cutting-edge innovation, high-performance esports, and next-generation sim racing technology.

Following the tremendous success of the Alpine Racing TRX simulator, this extended alliance sets the stage for the next evolution in immersive sim racing. Together, Alpine Sim Racing and Trak Racer will continue to redefine competitive virtual racing by delivering groundbreaking experiences for sim racers and esports competitors worldwide.

Trak Racer: A Legacy of Innovation in Sim Racing

Since its inception in 2008, Trak Racer has established itself as a pioneer in sim racing hardware, developing high-performance racing cockpits, peripherals, and accessories trusted by professional drivers and esports champions alike. With a steadfast commitment to precision engineering and realism, Trak Racer has become a dominant force in the sim racing industry.

Matt Sten, Founder of Trak Racer:“We’re proud to extend our partnership with Alpine Sim Racing and continue driving innovation in sim racing. Our collaboration has already resulted in industry-leading products like the Alpine Racing TRX, and with the launch of the Replica BWT Alpine Formula One Team Steering Wheel, we’re bringing esports competitors even closer to an authentic Formula One experience.”

Oliver Oakes, Team Principal, BWT Alpine Formula One Team:“Renewing our partnership with Trak Racer marks a new chapter of innovation and excellence. We will continue to push the boundaries of performance and passion both on the track and in the virtual world.”

Pioneering the Future of Esports Sim Racing

At the core of this partnership extension is the launch of the Replica BWT Alpine Formula One Team Steering Wheel, an advanced sim racing peripheral developed in collaboration with Alpine’s engineering team. Designed for professional sim racers and dedicated esports competitors, this state-of-the-art wheel delivers an unparalleled level of precision, realism, and control, setting a new benchmark in virtual racing performance.

Enhancing the Esports Experience

The extended partnership between Alpine Sim Racing and Trak Racer will further integrate Trak Racer products into Alpine’s esports training programs, global competitions, and fan engagement initiatives. Through exclusive esports activations, high-stakes sim racing tournaments, and behind-the-scenes experiences, this collaboration will continue to elevate competitive gaming for racers at every level.

READ MORE: Pierre Gasly Becomes First F1 Driver Global Fragrance Ambassador for Givenchy

The continued success of the Alpine Racing TRX simulator has proven Trak Racer’s engineering excellence, making professional-level simulation more accessible to esports competitors and sim racers worldwide. The Replica BWT Alpine Formula One Team Steering Wheel builds upon this legacy, delivering next-level immersion and control for virtual racing enthusiasts.

Driving the Future of Sim Racing

Pre-orders for the Replica BWT Alpine Formula One Team Steering Wheel will open in early 2025. Further details on exclusive esports activations, community giveaways, and launch events will be announced soon, ensuring an exciting year of innovation ahead.

With this renewed partnership, Alpine Sim Racing and Trak Racer reaffirm their shared vision of shaping the future of elite esports performance and simulation technology, bringing fans and competitors closer than ever to the thrilling world of Formula One.

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A petrol-brained knight and an explorer from birth, Vincent keeps things fresh by plunging into new depths of the social media side of high-end motorsports.


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