Tennis Canada was one among a number of southern Ontario-based sports activities organizations to obtain Authorities of Canada assist, by way of the Federal Financial Improvement Company for Southern Ontario (FedDev Ontario), to drive tourism to the realm.
As we speak, the Honourable Judy A. Sgro Member of Parliament for Humber River−Black Creek, visited Sobeys Stadium, the house of the Nationwide Financial institution Open introduced by Rogers in Toronto, to make the announcement and tour the ability, which is ready to host the world-renowned girls’s skilled tennis tour, the Ladies’s Tennis Affiliation (WTA), from August 4-12.
Tennis Canada allotted the $250,000 in direction of the execution of its bespoke focused marketing campaign for the Nationwide Financial institution Open in Toronto, which has the tagline The Better of Ladies’s Tennis. The marketing campaign displays the energy of the ladies’s recreation and emphasizes: It’s not the very best of girls’s tennis, it’s the very best of tennis, interval. True to that message, its soundtrack is Canadian icon Shania Twain’s empowering 1999 hit “Man! I Really feel Like A Lady!”
The marketing campaign helps develop the globally acknowledged occasion whereas attracting extra home and worldwide vacationers to the area, leading to important spillover advantages for the native economic system. Yearly, the Nationwide Financial institution Open occasions in Toronto and Montreal see tens of tens of millions of {dollars} in vacationer spending and attain a mixed 87 million viewers.
QUOTES
“Sports activities tourism performs a significant position in boosting native economies by attracting guests from throughout, leading to alternatives for progress throughout the area. Our authorities is completely happy to assist sports activities organizations, like Tennis Canada, that are working arduous to create thrilling occasions and experiences throughout southern Ontario.”
The Honourable Filomena Tassi, Minister answerable for the Federal Financial Improvement Company for Southern Ontario
“Southern Ontario’s tourism sector is an extremely vital financial driver and supplies jobs for Canadians from all walks of life. By the Tourism Progress Program, the Authorities of Canada is supporting organizations like Tennis Canada. As we proceed to spend money on the sector, we are going to assist deliver extra home and worldwide guests to the area to find all that it has to supply.”
The Honourable Soraya Martinez Ferrada, Minister of Tourism
“Every year hundreds of sports activities lovers come to Toronto to participate within the power and pleasure of Tennis Canada’s Nationwide Financial institution Open introduced by Rogers. Guaranteeing key occasions like this one proceed to draw native and worldwide followers permits the tourism sector and native economic system to thrive. Our authorities is proud to assist organizations like Tennis Canada which are doing this vital work.”
The Honourable Judy Sgro, Member of Parliament for Humber River–Black Creek
“We’re very grateful for the monetary assist given to us by the Authorities of Canada and FedDev Ontario by way of the Tourism Progress Program. This has allowed us to broaden our attain to new audiences and, in flip, appeal to new followers to attend the Nationwide Financial institution Open introduced by Rogers in Toronto. We’re very pleased with this 12 months’s marketing campaign, which emphasizes our continued concentrate on gender fairness within the sport. We’re positive it should broaden our capacity to draw tourism and, due to this fact, drive financial worth.”
Gavin Ziv, Chief Government Officer, Tennis Canada
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