Sports activities Affect, the award-winning unbiased sports activities PR, Advertising & Sponsorship company specialising in golf, has appointed skilled sports activities business government Nick Addecott as its Chief Advertising Officer to drive strategic initiatives and improve the company’s bespoke marcoms companies to purchasers worldwide.
Addecott, who is predicated in London and has earlier golf business experience with the company’s longest serving shopper, Wilson Golf, has assumed the position of directing PR, advertising and marketing, and sponsorship methods to ship standout protection and publicity throughout all media platforms.
He has greater than 20 years of senior administration and board stage expertise on his resume having labored as Managing Director for WSM Communications and extra just lately as a Director for Maverick Sports activities & Leisure the place he oversaw the creation of sponsorship methods and activation campaigns for a number of the world’s most well-known manufacturers and sporting personalities.
Nick is very skilled in sports activities expertise, digital options, and social media, with a confirmed monitor report within the business. He has held key positions, together with head of world partnerships at Tappit and extra just lately as Product Gross sales Specialist with Sony’s sports activities enterprise, Pulselive.
“We’re excited to have Nick be part of our staff, as his in depth expertise in sports activities advertising and marketing and sponsorship actually stood out,” stated CEO Natalie Collard. “With a mean shopper retention fee of over 12 years, we take nice delight in delivering excellent outcomes for a number of the most prestigious manufacturers in golf. We’re additionally dedicated to constantly enhancing our companies, and Nick shall be a key contributor to our ongoing development,” she added.
Commenting on his appointment, Nick stated: “I’m delighted to be becoming a member of Sports activities Affect and sit up for working with the company’s spectacular portfolio of premium manufacturers.
The staff has constructed sturdy relationships with its purchasers and media companions and I wish to help the continued success of the company with some refreshing concepts designed to raise model reputations and develop gross sales.”
The transfer follows a interval of continued growth for the company. Latest new enterprise acquired features a PR position for each Solar Mountain and model new purchasers New Steadiness Golf throughout Europe, in addition to an growth of the company’s present PR and business position with long-term companions Wilson Golf into Scandinavia.
Since 2001, Sports activities Affect has delivered bespoke advertising and marketing communications companies to purchasers throughout the globe. Specializing in golf whereas extending its experience to soccer, rugby, tennis, and snowboarding, the company crafts rigorously thought-out methods, in addition to advises on tactical promoting and cost-effective sponsorships to ship standout publicity.
Among the many international manufacturers and venues represented by Sports activities Affect by way of worldwide media relations, efficient storytelling and strategic communications recommendation are Model Fusion Worldwide, Crail {Golfing} Society, Duca del Cosma, Galvin Inexperienced, Golf’s Best Holes, KBS, Meldrum Home, Motocaddy, New Steadiness Golf, Prostate Most cancers UK, Solar Mountain and Wilson Golf.
Extra particulars in regards to the company and its companies might be discovered at: www.sports-impact.com
