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SLAM and Tuff Crowd Are Preserving It Hostile 

May 22, 2024
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Ever since I used to be rising up, SLAM has been the most well liked and largest journal ever. Each first of the month, everyone knew that you just go to 7-Eleven and also you go choose up that new SLAM Journal. 

Clearly, I used to be at all times the one to have it. My mother would take me to 7-Eleven and the donut store, and that was the primary two issues I’d ask for within the morning, each first of the month. 

Seeing that new SLAM as a seventh grader, it made me work tougher. As I used to be organising all my objectives as a hooper — taking part in within the McDonald’s Sport, being a nationwide champion in Excessive Faculty, and ultimately making it to the NBA — being in SLAM was proper there on the prime of my listing. 

Once I was 12, I knew that if I made the SLAM cowl sooner or later, our lives would change. 

Brandon in SLAM as a 16 year-old

The primary time I assumed I might be in SLAM was once I noticed Sebastian Telfair and LeBron James on the duvet as highschool basketball gamers. That proper there took it to the following stage for me. Only a few years later, earlier than my tenth grade 12 months at Dominguez Excessive Faculty in LA, there I used to be, doing my first photoshoot to be in SLAM.

I used to be within the locker room, simply imply mugging the entire time. Simply letting the world know: There’s a hostile younger child from Compton coming.

I simply at all times liked the grittiness, and seeing among the greatest basketball gamers from world wide within the journal. You had been at all times listening to the hype about gamers for the primary time. Because the rivals that we’re, everybody desires to go towards one of the best, and SLAM at all times stored you up to date on who was coming and who was subsequent. 

Brandon sporting SLAM x Tuff Crowd College collab

Quick ahead to now, and listening to that SLAM goes into the Corridor of Fame on its thirtieth anniversary — it’s effectively deserved. It’s only a large second for actual basketball. With every thing that they put into the streets, the love of basketball has positively paid off for them. I’m simply completely satisfied for everybody that I’ve recognized on the journal through the years. 

To have fun SLAM’s thirtieth anniversary, I needed to attach my very own model Tuff Crowd with SLAM for a fireplace assortment. Engaged on this collab collectively is simply one other full circle second in my life. 

Brandon Jennings sporting SLAM x Tuff Crowd College on Gil’s Enviornment

As everybody is aware of, I by no means went to school. Me going throughout the nation to Oak Hill early, then making the choice to skip school, exit the nation and go abroad — my route in my life has at all times been totally different. Even retiring early and beginning Tuff Crowd was totally different.  

That’s what this assortment represents. That taking a danger is nothing, when you may have that perception in you.

The enjoyment of taking a danger and never figuring out what’s coming is the fantastic thing about life.

At Tuff Crowd College, we preserve it hostile. It’s the varsity and mindset for everybody that has taken a distinct path in life to get to the place they wish to go.

We needed to make use of the unique SLAM brand for this assortment, with that grittiness, to take all of it the way in which again to ’94. We’ve received a coach’s jacket, two hoodies, two tees and a few sport shorts which can be loopy. It’s about having that teaching swag, and celebrating the thought of faculty spirit and taking part in by your personal guidelines.

The complete SLAM x Tuff Crowd College assortment, dropping this Friday on Might seventeenth.

This collab can also be simply displaying how a lot the sport has meant to me. Manner again once I was 12, I wasn’t flawed. Being in that SLAM Journal as a tenth grader, after which on the duvet at 18 years-old in Italy and once more as a NBA rookie, actually did change my life.

All these years later, this assortment additionally exhibits how we’re at all times larger than simply basketball gamers. With the ability to put the ball down and get into one thing exterior of it, however nonetheless be related to the sport of basketball, is only a nice feeling of pleasure for what I’m constructing with Tuff Crowd and the place I’ve been in my life. 

And I’ve received SLAM Journal to thank for giving me that inspiration from the very starting. 

SLAM Journal photograph credit score: Drew Reynolds.



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