Singha and Stake F1 Group Prolong Their Partnership

Singha and Stake F1 Group are set to embark on an much more thrilling journey as they prolong their long-running partnership for the 2024 and 2025 seasons. This extension marks a major milestone in our shared historical past and underscores our dedication to mutual development and success.

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A subsidiary of Boon Rawd Brewery, the primary brewery established in Thailand, Singha Company has produced its well-known beer since 1933: its unmistakable style and the trademark mystical golden lion brand featured on every bottle are actually synonymous with Thailand itself. Alongside Singha, the unique Thai beer, Singha Company produces different main beer manufacturers and a rising vary of sodas, consuming and mineral waters, catering for a variety of tastes and shoppers.

The connection between the group and Singha Company is not only a enterprise partnership; it’s a singular journey that started in 2019 when the lion logos first graced the vehicles produced in Hinwil. Over time, a number of profitable activations, principally involving our race drivers, have made Method One and the group family names in Thailand and past. However greater than that, the connection created between Singha Company and the group run by Sauber Motorsport transcends enterprise. It turns into household, a bond that’s actually one in every of a sort.

Alessandro Alunni Bravi, Stake F1 Group KICK Sauber Group Consultant:

Extending our partnership with Singha Company is a pure selection: it’s a transfer dictated not simply by the superb outcomes it has produced by way of funding, consciousness and recognition however, most significantly, by the sturdy, private bonds that the people in each corporations have established. This relationship is predicated on loyalty, friendship, household, and, most significantly, mutual respect and belief. We’ll honour it in the very best approach, each on and off the monitor. We’re all trying ahead to persevering with our journey collectively. We invite you to affix us in celebrating this prolonged partnership and the success it is going to carry.

Voravud Bhirombhakdi, Senior Govt Vice President and Govt Director, Singha Company:

The partnership with Stake F1 Group KICK Sauber places Singha within the highlight in Method One, one of many world’s most well-known and fashionable sports activities. As a Thai model whose merchandise are recognised and distributed globally, we’re proud to have been concerned on this sport since 2010 and have maintained a worldwide partnership with Stake F1 Group KICK Sauber since 2019. The 2-year extension of this relationship emphasises the dedication of Singha and the Stake F1 Group, the KICK Sauber group, to try for achievement in motorsport now and sooner or later.