Saudi PIF Inks Multi-12 months Cope with WTA Tour

By Chris Oddo | @TheFanChild | Monday Could 20, 2024

Saudi Arabia and the WTA Tour have joined forces once more.

The Tour unveiled a multi-year partnership with the Saudi Public Funding Fund (PIF).

The PIF will grow to be the first-ever naming companion of the WTA Rankings. Moreover, the PIF will work with the WTA to broaden present initiatives and develop new alternatives for younger gamers, with the aim of boosting the profiles of the sport’s subsequent generations of stars.

It’s one other step within the rising funding made by the Saudis within the sport of tennis.

In February we realized that the WTA Finals can be in Saudi Arabia beginning this yr, as a part of a three-year deal that can improve the prize cash for this November’s season-ending championship to a report $15.25 million, a 70 % improve from 2023.

The Public Funding Fund (PIF) and the WTA on Monday unveiled a multi-year partnership that can assist their shared ambition to develop ladies’s skilled tennis.

Click on the hyperlink under to listen to extra in regards to the announcement. ⬇️

— wta (@WTA) Could 20, 2024

In February the PIF additionally introduced its partnership with the ATP and have become the official naming companion of the PIF ATP Rankings, which makes the PIF the one international companion throughout each the WTA and ATP Excursions. Moreover, PIF has additionally partnered with mixed WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, along with the Beijing WTA 1000 and ATP 500 occasions.

“We’re delighted to welcome PIF as a World Accomplice of the WTA and our first-ever official naming companion of the WTA Rankings,” stated Marina Storti, the CEO of WTA ventures. “Collectively, we stay up for sharing the journey of our gifted gamers throughout the season, as we proceed to develop the game, creating extra followers of tennis and provoking extra younger folks to take up the sport.”