Forward of its transformation into Audi in 2026, the appointments are coming thick and quick at Sauber because it reveals its new Chief Business Officer.
Days after asserting former McLaren and Crimson Bull man, Stefano Sordo as its new Efficiency Director, the group has revealed that Stefano Battiston might be its Chief Business Officer, efficient from June 1.
In his new position, Battiston, who will report on to CEO, Andreas Seidl, and spearhead the industrial technique because the group transitions to change into the Audi manufacturing facility group in 2026, will lead all industrial facets of Sauber Motorsport and the Audi F1 challenge, together with advertising, model & content material, partnerships, enterprise improvement, visitor experiences, CRM and knowledge, and merchandise.
Battiston brings a wealth of expertise from his earlier roles at Maserati, IWC Schaffhausen, and as Head of Advertising and marketing for the Alfa Romeo F1 Crew. Most lately, he was Business Director of the Audi F1 Mission, which noticed him construct the spine of Audi F1’s industrial entry into the game.
“The appointment of Stefano is one other essential step in our transition to change into the Audi F1 manufacturing facility group from 2026,” stated Seidl, “and it represents a stable basis upon which we are going to proceed to construct as we put together for our entry into Formulation One with Audi, guaranteeing that we’re commercially forward of our rivals.
“I’ve labored with Stefano since I joined the Sauber Group,” he added, “collectively, we’ve formidable objectives, and welcoming Stefano to this program brings us one step nearer to realising them. There’s a race on monitor and off monitor; we need to win them each.”
“The Audi F1 Mission goes from energy to energy,” stated Battiston. “Audi’s place on the worldwide stage is stable and spectacular, and I am each delighted and decided in equal measure to drive this challenge ahead.
“We’re forming a brand new group with a mission of turning into a pioneering platform for manufacturers, opening the door to a tradition that can transcend conventional partnerships and buyer engagement. Audi’s entry into Formulation One is the top of their extremely profitable historical past in motorsport, and I am grateful for this chance and problem.”
