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Risk Of Fourth Media Rights Bundle As Lifeless As It Can Be

June 21, 2024
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The possibility of a fourth NBA media rights bundle is “as lifeless as it may be,” in response to John Ourand of Puck (h/t Sports activities Media Watch).

Sources cite the probabilities of the league creating one other bundle at round 1%.

A fourth bundle was seen as a approach for Warner Bros. Discovery to maintain a chunk of the NBA.

Ourand studies {that a} fourth bundle would have led to the opposite three bidders to  renegotiate decrease charges than their present supply. 



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