Aston Martin Aramco Formula One Team has unveiled a new multi-year partnership with Public, naming the US-based investment platform as its Official US Investment Platform. The collaboration is set to debut during the team’s highly anticipated 2025 U.S. Grand Prix campaign, spanning across iconic cities such as Miami, Austin, and Las Vegas.
This strategic partnership not only sees Aston Martin Aramco taking an equity stake in Public but also marks a convergence of two brands synonymous with high-performance and a commitment to innovation. Public, renowned for its user-friendly platform to empower long-term investors, shares a parallel ethos with Aston Martin Aramco, both on and off the race track.
Leif Abraham, Co-CEO and Co-Founder of Public, expressed enthusiasm about the collaboration, stating, “Public is tailored for serious investors, and partnering with Aston Martin Aramco, a brand that epitomises sophistication and excellence, is a natural fit. Formula One provides an unparalleled platform to showcase elite performance, and we’re honoured to align with a team that shares our vision.”
Jefferson Slack, Managing Director of Commercial at Aston Martin Aramco Formula One Team, highlighted the synergies between the brands, emphasising Public’s innovative and transparent approach to investing. “Public’s fresh perspective on investing aligns perfectly with our commitment to excellence and engagement with fans,” Slack noted. “This partnership is particularly significant as we expand our presence in the U.S., where Public is reshaping the investment landscape.”
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As part of the collaboration, Public will engage both new and existing customers through a digital ‘scavenger hunt’, offering exclusive access to the U.S. Grand Prix races this season. Participants stand a chance to win a VIP experience by locating all three AMR25 race cars within the Public app. This initiative underscores the Public’s commitment to innovation and engagement within the racing community.
Throughout the 2025 U.S. season, Public’s branding will prominently feature on the inside halo and tradeplate of the AMR25, making its debut at the Miami Grand Prix from May 2–4. The partnership aims to leverage the excitement of Formula One to enhance visibility and engagement for both brands across the United States.
