CHARLOTTE, N.C. – Parella Motorsports Holdings (PMH) announced that Scott Duncan joins the company as Chief Partnerships Officer, overseeing all business development and partnership efforts for the premier motorsports organization.
Having spent more than three decades in the sport, Duncan is a seasoned motorsports sales executive with extensive experience across multiple racing series, including NASCAR, INDYCAR, IMSA and F1. With a strong track record securing high-value partnerships and sponsorships, Duncan’s expertise spans sales strategy and business development, having worked with teams, agencies and sports properties.
“We’re excited to have Scott join the PMH team,” said CEO Lee Giannone. “He brings a wealth of professional experience and success to us, and I’m confident he will advance our business.”
“I am thrilled to join PMH as their new Chief Partnerships Officer, and to work with a team of industry experts to increase revenue, deliver new and exciting partnerships, and grow the company,” said Duncan.
Beginning his career at Champion Spark Plug Company, followed by Talladega Superspeedway, Duncan later transitioned into agency roles, playing a key part in sponsorship sales for major racing organizations and delivering multi-year, seven-figure partnerships, including General Mills—with Cheerios and Pop Secret—and the Coca-Cola Racing Family. After introducing those sponsorships into NASCAR, Duncan then spent six years at the NASCAR Racing Experience, specializing in large-scale corporate programs. Following that, he launched his own consulting firm, DUNCO Marketing, which has allowed him to work with a range of top-tier motorsports clients over the last 13 years.
Duncan will begin transitioning into his new role today—just as PMH kicks off its busy summer swing, with events at Indianapolis Motor Speedway (June 12-15), Mid-Ohio Sports Car Course (June 19-22) and more. Event information and tickets are available at SpeedTour.net.
