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Opinion: Why Fiorentina conflict is essential for the Juventus marketing campaign and past

April 7, 2024
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On Sunday evening, Juventus and Fiorentina will renew their everlasting rivalry after they lock horns at a sold-out Allianz Stadium.

For the Viola trustworthy who despise the Outdated Girl with a ardour, this can at all times be one of many most-anticipated fixtures of the season. Furthermore, a reunion with their “treacherous” idols Federico Chiesa and Dusan Vlahovic provides an fascinating sub-plot and an additional motive to a fanbase yarning for a optimistic end result on the den of their most hated foes.

Then again, Juventus followers – particularly exterior of Italy – are likely to belittle the importance of the fixture, lowering it to a principally routine encounter, albeit with a particular taste. In any case, the Florentines haven’t really offered themselves as contenders for the Italian throne over the past many years like Inter, Milan, Napoli and even the Roman duo.

But, the significance of Sunday’s conflict shouldn’t escape the Bianconeri followers, and the identification of the opponents has little to do with it.

Whereas some matches may be turning factors in a season, it’s the ones that comply with that really depart a long-lasting impression. As an illustration, Juve’s mid-season disaster may be traced all the best way again to the draw towards Empoli, whereas others would argue that the marquee second ensued per week later, significantly within the Derby d’Italia defeat towards Inter.

Maybe each instances are legitimate, however we’d argue that the following defeat to Udinese was probably the most devastating of all. This was the second that really confirmed the membership’s entry into the seemingly unending darkish tunnel. In following weeks, the crew saved spilling factors left and proper, solely recording a single win in 9 Serie A fixtures; a last-gasp house victory towards a membership embroiled within the relegation dogfight.

Due to this fact, Tuesday’s 2-0 win over Lazio within the Coppa Italia was actually a refreshing sight, however we will’t really take into account it a sigh of aid. For all we all know, the encouraging second-half show towards the Biancocelesti may wind up being a flash of the pan, a false daybreak impressed by Max Allegri’s genius “Run in the direction of the objective” half-time recommendation.

Nonetheless, the great end result wasn’t the one optimistic signal the Bianconeri showcased in midweek. Between Vlahovic monitoring again to assist his teammates, Weston McKennie preventing for each ball and total the great vibes between the gamers (not less than when the outcomes are going their approach), there have been loads of encouraging takeaways from the primary leg towards Lazio.

Due to this fact, this small ember will both mild up the best way out of the darkish tunnel or swiftly vanish. So to say that tonight’s encounter towards Fiorentina is important could be a serious understatement.

This conflict will both spark a return to the proper path simply in time to keep off the hazard of slipping exterior the Champions League zone, or quite the opposite, lengthen the membership’s Serie A woes, leaving the membership’s European hopes in nice jeopardy.

So no matter whether or not we assist or detest Allegri and his strategies, we must always all be hoping for the proper end result this night as the ultimate stretch of the season might be decisive, not only for UCL qualification, however maybe the membership’s basic standing among the many elite within the years to come back.



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