In a landmark move that unites two global powerhouses of performance and innovation, Nasdaq and the Mercedes-AMG PETRONAS F1 Team have officially announced a multi-year brand partnership. This strategic alliance pairs one of the most successful Formula 1 teams in history with a world-leading financial technology company, signalling a dynamic collaboration at the crossroads of motorsport, fintech, and global business.
A Shared Vision of Innovation and Performance
As the newly minted official partner of the Mercedes-AMG PETRONAS Formula One Team, Nasdaq reinforces its commitment to pioneering technology, precision, and high-performance culture. The partnership highlights shared values between the two organisations, from data-driven decision-making to relentless innovation and resilience.
Toto Wolff, CEO and Team Principal of Mercedes-AMG PETRONAS, commented:
We’re excited to welcome Nasdaq, a global leader in financial technology, to the Mercedes-AMG PETRONAS F1 Team partner family. Partnerships thrive when built on shared values. Nasdaq mirrors our drive for continuous growth, cutting-edge innovation, and resilience.
Strategic Alignment and Global Reach
This collaboration offers Nasdaq unparalleled global exposure through Formula 1’s massive audience, boasting over 1.5 billion viewers and 763 million fans across 21 countries. Notably, one-third of the Mercedes-AMG PETRONAS F1 Team’s existing partners are already listed on the Nasdaq exchange, strengthening Nasdaq’s position as the exchange of choice for performance-driven, innovative companies worldwide.
Brian Buckley, Chief Marketing Officer at Nasdaq, said:
This partnership aligns two high-performance cultures with global ambition. We’re focused on helping clients solve their toughest challenges through technology and strategic guidance. Together with the Mercedes-AMG PETRONAS F1 Team, we’ll demonstrate how precision and innovation drive success in both sport and business.
Immersive Brand Integration and Global Debut at Miami GP
The collaboration will launch during the Miami Grand Prix, where Nasdaq’s branding will appear prominently on the Mercedes-AMG PETRONAS Pit Wall Canopy and Engineers’ Central Island Station. Beyond race-day visibility, Nasdaq gains access to the iconic Nasdaq MarketSite in Times Square—home to the company’s bell ceremonies and the globally recognised LED video tower.
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Future co-branded initiatives will include immersive fan experiences, storytelling content at the intersection of sports and finance, and exclusive merchandise. This partnership promises long-term value for fans, partners, and stakeholders across industries.
Richard Sanders, Chief Commercial Officer at Mercedes-AMG PETRONAS F1 Team, added:
From pioneering technologies to creating experiences that connect fans and partners, our collaboration with Nasdaq is a game-changer. Together, we will bring the worlds of Formula 1, fintech, and innovation even closer.
About Nasdaq
Nasdaq (Nasdaq: NDAQ) is a global technology powerhouse that empowers corporate clients, investment managers, banks, brokers, and exchange operators with robust platforms for navigating global capital markets. Known for enhancing liquidity, transparency, and economic integrity, Nasdaq delivers next-gen data, analytics, software, and client-first services to help businesses around the world thrive with confidence.
