With the game’s rising reputation, Method 1 is the place to be. It’s the place all the massive firms need to be current, and all sponsors need to be showcased. A number of enormous sponsorship offers have been signed just lately. Paddock Journal brings you the 5 thrilling new sponsors who newly joined F1.
Click on right here to subscribe to our print version!
HP
Ferrari and HP Inc. introduced a historic, multi-year title partnership. Connecting two of the world’s most iconic firms, the partnership contains a shared dedication to advance sustainable innovation and speed up purposeful expertise throughout the Scuderia Ferrari Method 1 staff, the Scuderia Ferrari Esports staff, and the Scuderia Ferrari Driver Academy.
HP and Ferrari are dedicated to accelerating sustainable innovation by expertise or sport. The businesses may even collaborate to increase academic initiatives inside their groups and communities and create an enduring influence for future generations.
As a part of the partnership, the combination of HP’s high-performance services and products, together with adaptive PCs and units, conferencing expertise, and printing capabilities, will allow Scuderia Ferrari HP and the opposite racing groups of the Prancing Horse to turbocharge coaching precision and optimize decision-making on and off the monitor.
“Our founder handed on to us his steady will to progress. From this stems our drive to innovate on the highway and the monitor, in addition to our dedication to a sustainable future, from carbon neutrality to the schooling of the youthful era,” mentioned Benedetto Vigna, CEO of Ferrari. “At HP, we’ve got discovered the identical values, which makes it a really perfect companion. We sit up for beginning our collaboration and dealing with new alternatives and challenges collectively.”
Globant
Method 1 has introduced world-leading digital companies supplier and digital marketing consultant Globant as a brand new Official Accomplice in a brand new multi-year partnership.
As an Official Accomplice, Globant will help Method 1 in constructing best-in-class IT techniques and merchandise. Globant supply groups will use their trade experience and revolutionary expertise to remodel and improve the at-event digital experiences for F1 followers and key stakeholders, together with the content material supply system used on the pit wall, a real-time streaming answer that gives F1 and key stakeholders with distinctive multi-channel media.
All through the partnership, F1 will use main Globant expertise to create once-in-a-lifetime moments for followers attending Grands Prix, each on and off monitor. Globant may even be seen at Grands Prix this season, with Pit Lane Gantry signage and bodily trackside branding at choose occasions.
eBay
30. April 2024: McLaren Racing pronounces eBay as an Official McLaren Method 1 Staff Accomplice on a multi-year partnership.
The partnership will see eBay’s branding function on the McLaren Method 1 Staff drivers Lando Norris and Oscar Piastri race automobiles for 4 races throughout the 2024 season – beginning with the Miami Grand Prix. eBay branding may even be used within the British, United States, and Las Vegas grands prix.
As world manufacturers, the partnership will allow each McLaren Racing and eBay to achieve new audiences by distinctive story-telling alternatives with their respective followers and clients worldwide, specializing in group, individuality and fervour.
“McLaren Racing and eBay have an excellent synergy, with each manufacturers committing to a passionate group of followers”, – mentioned Zak Brown, CEO of McLaren Racing.
McDonald’s
At first of March, McDonald’s was introduced as a Regional Accomplice of Method 1 in Latin America, following an settlement between F1 and Arcos Dorados, the operator of the enduring fast-food model within the area. The multi-year partnership is the primary for F1 within the space as the game’s viewers grows in Latin America.
With Grands Prix in Mexico Metropolis and São Paulo and a roster of iconic drivers hailing from the area all through the game’s historical past, Method 1 has lengthy had a major presence in Latin America. Lately, the viewers has grown considerably. The fanbase within the area now boasts over 150 million followers, with nearly 1 in 2 in Mexico having began to observe F1 within the final 4 years.
Via this partnership, followers can have interaction with F1 in new methods as McDonald’s delivers high quality, personalised past race day. The model’s cellular app combines one of the best of its over 2,300 bodily eating places throughout the area. McDonald’s may even have visibility on a race weekend by digital trackside signage, which might be proven in broadcasts in Latin America solely.
Visa
On the finish of January, Purple Bull F1 Groups and Visa introduced an unprecedented multi-year settlement. Visa grew to become the primary world companion of each Purple Bull F1 groups, bringing a new-look staff to the F1 grid within the type of Visa Money App RB, previously Scuderia AlphaTauri.
Visa’s first new main world sports activities sponsorship in additional than 15 years, the settlement encompasses the Visa Money App RB staff, corresponding title partnership on the F1 Academy staff entry and the Oracle Purple Bull Racing staff. The Visa emblem seems on each the Oracle Purple Bull Racing and Visa Money App RB automobiles and the F1 Academy entries from the respective groups.
“We’re thrilled to embark on this journey with Visa and Purple Bull,” mentioned Catherine Ferdon, Head of Model, Money App. “The Visa Money App RB staff and Money App are devoted to connecting folks and communities, and there’s no larger unifier than sports activities. With the continued progress of Method One within the US, this sponsorship permits us to deepen our relationship with Method One followers. It furthers Money App’s dedication to supporting and rising the tradition of F1 fandom in america whereas providing extra worth to our clients. We’ve got a historical past of elevating rising expertise and sit up for sponsoring a staff recognized for creating unimaginable up-and-coming drivers.”
