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Mclaren Racing and Logitech G lengthen their partnership

April 17, 2024
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McLaren Racing and Logitech G have introduced the extension of their partnership. Logitech G, a number one innovator of gaming applied sciences, is the Official Gaming Wheels & Pedals Associate of the McLaren Formulation 1 Crew and McLaren Shadow Esports Crew.

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The partnership extension, which started in 2017, will see the 2 manufacturers proceed to blur the traces between digital and real-world racing and create a extra accessible racing expertise. Logitech supported McLaren Shadow throughout their Constructors’ and Drivers’ Championship victories within the 2022 F1 Esports Sequence.

As a part of the extension, the Logitech McLaren G Problem will return for one more thrilling sim racing season on the finish of this yr. The Logitech McLaren G Problem will see people proceed to compete for distinctive and money-can’t-buy prizes – together with driver meet-and-greets and different unique experiences.

Matt Dennington, Co-Chief Industrial Officer, McLaren Racing, mentioned:

Sim racing continues to go from power to power, so we’re thrilled to be extending our partnership with Logitech and proceed to create a strong expertise each for our McLaren Shadow Crew and the greater than 100,000 opponents who’ve taken half within the Logitech McLaren G Problem thus far.

Robin Piispanen, International Head of Simulation & Console, Logitech G, mentioned:

For years, McLaren has been a crucial companion within the success of the G Problem, serving to to raise prizing by supporting our grand prize race expertise and sharing the occasion with thousands and thousands of racing followers worldwide. This collaboration underscores sim racing as a gateway to the game and helps Logitech G obtain its objective of bringing heart-pounding, aggressive simulation experiences to extra houses than ever earlier than.

About Logitech G

Logitech G, a model of Logitech, is a world chief devoted to serving the wants of Avid gamers and Creators with award-winning {hardware}, software program and options. Logitech G’s industry-leading merchandise embrace keyboards, mice, headsets, mousepads, simulation merchandise equivalent to wheels and flight sticks, webcams, lights and microphones, and specialised furnishings options, all made attainable by progressive design, superior applied sciences and a deep ardour for gaming and creator communities.

Logitech helps all individuals pursue their passions and is dedicated to doing so in a approach that’s good for individuals and the planet. Based in 1981 and headquartered in Lausanne, Switzerland, Logitech Worldwide is a Swiss public firm listed on the SIX Swiss Trade (LOGN) and on the Nasdaq International Choose Market (LOGI).

A petroleum-brained knight and an explorer from delivery, Vincent retains issues contemporary by plunging into new depths of the social media facet of high-end motorsports.


Earlier Article

Coachbuilt Whisky and Williams Racing signal a brand new licensing partnership

 



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