As System 1 prepares to have a good time its seventy fifth anniversary in 2025, it was introduced right now that LVMH will turn out to be a World Accomplice beginning in 2025 by a groundbreaking 10-year settlement. The partnership will see a number of of LVMH’s iconic Maisons, similar to Louis Vuitton, Moët Hennessy, and TAG Heuer, concerned within the collaboration. This marks a brand new period for each LVMH and System 1 as they align their strengths to create unparalleled experiences for followers and purchasers alike.
Click on right here to subscribe to our print version!
This unprecedented settlement between LVMH and System 1 comes at a time of rising world pleasure for motorsport. The partnership will merge the world chief in luxurious with the top of motorsport, uniting creativity, innovation, and high-performance excellence. LVMH and System 1, two giants of their respective fields, purpose to bridge the worlds of sport and luxurious, creating thrilling, one-of-a-kind experiences that embody the most effective of each worlds.
On the core of this collaboration is a shared pursuit of excellence and innovation. LVMH, recognized for its craftsmanship and luxurious, will carry its savoir-faire to System 1 by bespoke activations, hospitality, restricted editions, and premium content material. This partnership is not only about merging two giants of their respective fields however about pushing the boundaries of what’s attainable. LVMH and System 1 will proceed pushing their industries’ boundaries, showcasing a mix of elite motorsport and time-honoured craftsmanship.
From the inception of System 1 in 1950 to its modern-day success, LVMH and its Maisons have lengthy been part of the game’s historical past. This new partnership permits System 1 and LVMH to jot down new chapters, with every of LVMH’s Maisons contributing their distinctive experience and power to raise the collaboration. The thrill surrounding this partnership is palpable, and LVMH and System 1 are poised to ship unforgettable experiences for the subsequent decade.
Keep tuned for extra thrilling particulars concerning the LVMH and System 1 partnership, which will likely be unveiled in early 2025.
Greg Maffei, President and CEO of Liberty Media, acknowledged:
“LVMH and System 1 are two world manufacturers that constantly push the boundaries of creativity and innovation, values core to Liberty Media. We have been thrilled to work with one of many LVMH Maisons in the course of the Las Vegas Grand Prix final 12 months and to broaden our relationship with the Group as they turn out to be a World Accomplice. The chance to scale our business preparations symbolises our imaginative and prescient for System 1 because the enterprise grows its platform. We sit up for working with Bernard and Frédéric Arnault.”
Bernard Arnault, Chairman and CEO of LVMH Group, remarked:
“On the core of our Maisons and System 1 exercise lies a shared dedication to individuals, excellence, and innovation. Whether or not in motorsport, trend, watchmaking, or wine and spirits, each element counts on the trail to success. This relentless pursuit to interrupt boundaries, whether or not in our workshops or on circuits around the globe, conjures up our imaginative and prescient. It’s this shared dedication to excellence and innovation that we purpose to carry to life on this distinctive partnership between System 1 and our Group.”
Stefano Domenicali, President and CEO of System 1, added:
“Our sport is based on the relentless pursuit of excellence, a worth that additionally lies on the coronary heart of LVMH, so I’m delighted to announce this historic partnership will start in 2025. As System 1 continues its world development, attracting new and extra various audiences, the power and breadth of LVMH make it the right associate for us to work with as we glance to repeatedly improve the expertise of our followers and the heritage of our unbelievable sport. This can be a landmark partnership for each corporations, and I wish to thank Bernard and Frédéric Arnault for his or her imaginative and prescient and dedication to carry this to life.”
Frédéric Arnault, CEO of LVMH Watches, concluded:
“In recent times, System 1 has turn out to be one of the vital fascinating sports activities on the earth. It’s a vibrant self-discipline that echoes a lot of values which can be essential to us, similar to innovation, staff spirit, and efficiency. For a few years, a number of of our Maisons have additionally chosen to put money into System 1, whether or not to create distinctive experiences or for moments of celebration. With our Maisons and the experience of our Group, we need to develop additional this experiential dimension that System 1 supplies worldwide. We’re solely at first of this partnership, however the seasons that await us promise to be extraordinary.”
LVMH and System 1 are actually set to embark on an thrilling new journey, uniting the world of luxurious with the joys of motorsport to ship an unmatched stage of excellence and creativity.
