Lululemon is proud to welcome seven-time Formula 1 World Champion Lewis Hamilton as the brand’s newest Ambassador. This collaboration unites two forces driven by innovation, performance, and purpose. Lululemon will support Lewis’ elite training, recovery, and lifestyle needs with best-in-class apparel while working alongside him to push the boundaries of design and global advocacy.
A legendary figure in motorsport, Lewis holds the record for the most Grand Prix race victories, podium finishes, and pole positions, cementing his status as one of the greatest drivers of all time. Beyond his dominance on the track, he has made a name for himself as a trailblazer in fashion and design, influencing global style trends with his bold, distinctive looks. Off the grid, Lewis is a passionate advocate for diversity, equity, and inclusion in motorsport and beyond, using his platform to drive meaningful change in social justice and youth empowerment.
Lewis Hamilton said:
“Lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”
As a Lululemon Ambassador, Lewis will work closely with the brand’s Research & Innovation and Design & Development teams to provide insight and feedback on future product collections, from high-performance training gear to everyday lifestyle essentials. Additionally, Lululemon’s Centre for Social Impact will partner with Lewis’ global foundation, Mission 44, to integrate movement and mental health initiatives into their work—helping build a fairer future for young people through education, employment, and empowerment.
Nikki Neuburger, Chief Brand and Product Activation Officer at Lululemon, added:
“We’re thrilled to welcome Lewis to the Lululemon collective as our newest Ambassador. He is a game-changer in every sense of the word. His relentless commitment to performance, well-being, and positive impact aligns perfectly with our values. We’re excited to collaborate with him to innovate, inspire, and create meaningful change.”
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As part of this partnership, Lewis will be a key figure in Lululemon’s upcoming global campaign, “No Holding Back.” The campaign spotlights the dedication required to be a champion, emphasizing both the physical and mental resilience needed to succeed at the highest level. Featuring Lululemon’s latest men’s training apparel, including the Metal Vent Tech franchise, the campaign will showcase Lewis’ commitment to pushing limits—both in sport and in life.
Lewis joins an elite roster of Lululemon Ambassadors, including PGA golfers Min Woo Lee and Max Homa, ATP tennis star Frances Tiafoe, WTA pro Leylah Fernandez, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, and NHL sensation Connor Bedard.
With this partnership, Lululemon and Lewis Hamilton are set to redefine performance, innovation, and purpose—proving that the pursuit of greatness extends far beyond the track.
