Logan Paul plans to carry these accountable who he claims have been spreading misinformation about his Prime Hydration drinks, and the courtroom battle begins with boxer Ryan Garcia.
On Thursday, Paul revealed that his firm has filed a defamation and libel lawsuit in opposition to Garcia within the U.S. District Court docket for the Northern District of Texas for statements he made about Prime in latest months. Paul accompanied the entrance web page of the lawsuit with a press release the place he fired again in opposition to the barrage of assaults that Prime has endured.
“I’ve needed to spend the final couple months dismantling ridiculous claims about Prime, and it’s turn into apparent — Prime is underneath assault. Why?” Paul wrote. “We’re a risk. Prime is probably the most disruptive beverage in historical past and our rivals really feel the strain. It’s doubtless that we’ve been focused because the sufferer of a smear marketing campaign.
“Clout chasers know they will use PRIME’s goodwill for consideration & views. Individuals don’t like me or KSI. That’s fantastic. However when you don’t like Prime, don’t drink it. No have to lie in regards to the information in an try to remain related.”
Paul launched Prime alongside KSI, his former boxing rival turned good friend, and the model shortly exploded, with gross sales surpassing $1.3 billion on the finish of 2023. Only recently, Prime surpassed Gatorade as probably the most offered hydration drink in Walmart shops.
With that fame and fortune has additionally come criticism, particularly after a lawsuit was filed in opposition to Prime in 2023 that alleged the drink contained per- and polyfluoralkyl substances (PFAS), that are often known as “without end chemical substances” that don’t break down within the physique and may trigger well being points if sufficient accumulates over time. Paul took intention at a TikTok influencer who highlighted the lawsuit on social media and he threatened authorized motion.
Whereas that influencer could ultimately face his personal day in courtroom, Paul’s authorized crew has already gone after Garcia. After laying out explanation why Prime hydration has been so profitable, he took direct intention at Garcia with the lawsuit filed in opposition to him.
“In the present day we start to carry these accountable who’ve broken our model for consideration whereas we appropriate the narrative,” Paul wrote. “We’re right here to remain and can proceed to vary the world of hydration with daring flavors and artistic innovation.
“P.S. Ryan Garcia thinks the Earth is flat. P.S.S. Ryan Garcia examined constructive for [performance enhancing drugs].”
The latter assertion from Paul referenced Garcia’s latest drug-testing woes after he examined constructive for Ostarine, a banned anabolic agent, following his win over Devin Haney.
Within the lawsuit, Garcia is recognized as an expert boxer with “a historical past of stirring up controversy to advertise his fights and private model, together with by attacking different high-profile people and types.” The lawsuit additionally claims that Garcia was beforehand on good phrases with Prime however “he determined to embark on a marketing campaign of spreading lies about Prime, its hydration drink and considered one of Prime’s house owners, Logan Paul”
Over the previous few months, Garcia has gone on a really public marketing campaign in opposition to Prime, calling it “nasty” and went so far as claiming “I drank Prime and I examined constructive for Ostarine” in a deleted tweet after his constructive drug take a look at.
The phrases of the lawsuit weren’t disclosed however Prime doubtless seeks damages because of the defamation claims in opposition to Garcia.
