Renaissance. And no, we’re not speaking about Beyonce’s impeccable dance hall-inspired album from 2022. We’re speaking concerning the WNBA. Established legends, up-and-coming stars and rookies with rockstar followings. This season has introduced an entire new stage of intrigue—although the actual ones know this League has at all times been stuffed with hype since its inception in ‘96.
The sport is rising at an distinctive charge and sneaker manufacturers like Nike and Jordan Model have definitely taken notice. Athlete rosters have quickly expanded and multi-million greenback endorsement offers have been reached. The women at the moment are the primary to debut premier basketball silhouettes like Jordan NIL athlete and UCLA level guard Kiki Rice, who unveiled the Air Jordan 38 throughout the 2022 Candy Sixteen. Signature footwear have returned, with Sabrina Ionescu turning into the eighth ladies’s signature athlete within the model’s historical past, and thirtieth all-time.
Simply this month, A’ja Wilson and Nike revealed that they’ve been engaged on her first signature –the A’One–for the previous 12 months, making her the primary Black ladies to have a signature with the model for the reason that Nike Air Swoopes I.
As we have a good time the beginning of the 2024 WNBA season, let’s take a collective journey again by way of the Nike archives and have a good time the pioneers of at the moment, and yesterday, who laid out the blueprint.
