Published on: Jun 12, 2025
In May 2025, as cricket fever swept the nation, 1win embarked on a unique journey — not in a stadium, but on the open roads of India.
With the IPL season in full swing, 1win didn’t just stay behind screens or digital ads. Instead, it rolled out an on-the-ground celebration, reaching fans in cities, towns, and even remote villages, where the spirit of cricket runs deep, but access to live matches can be limited.
A Cricket Carnival on Wheels
Starting in Mumbai and journeying all the way to New Delhi, a fleet of vibrant 1win-blue trucks made their way across the country. But these weren’t just trucks — they were mobile fan zones, packed with energy, excitement, and entertainment.
Each stop turned into a pop-up cricket carnival. Locals were greeted with live match screenings, themed games, giveaways, and sometimes even surprise visits from celebrities. In the evenings, the trucks transformed into open-air cinemas, projecting IPL matches on big screens beneath the stars — all free of charge.
The Stars on the Road
Joining this memorable ride were beloved Indian personalities Surbhi Jyoti and Vishal Pandey. Their charm and enthusiasm drew massive crowds wherever they went. Alongside local influencers, they interacted with fans, shared cricket stories, and fueled the festive atmosphere.
“Cricket is something we all connect over,” said Vishal Pandey. “This roadshow made that connection feel even more special. I loved seeing the joy in people’s faces when our trucks arrived—it was magical.”
Surbhi Jyoti added, “It felt like a real adventure—traveling from place to place, meeting amazing people, and watching cricket under the stars. The smiles we saw in those villages will stay with me forever.”
More Than Entertainment
While the roadshow brought fun and excitement, it carried a deeper message: Cricket is a unifier. It transcends geography, language, and background. The campaign allowed thousands — including those without mobile data or access to a TV — to feel part of the national IPL celebration.
This wasn’t just about watching a match. It was about shared moments, collective cheers, and a reminder that sport has the power to bring communities together.
Powered by Purpose: 1win.Charity
The roadshow was organized under 1win.Charity, the humanitarian arm of the international brand 1win. With a motto of “We Care. We Share”, the initiative is rooted in a commitment to community development, sustainability, and social welfare. From healthcare to recycling to grassroots events like this, 1win.Charity works to create real-world impact.
To relive this journey — from bustling metros to quiet villages — and witness the joy of cricket beyond boundaries, head to the 1win.Charity YouTube channel.
