It’s a New 12 months and new attire for Frances Tiafoe, who has signed on as model amassador for lululemon.
World No. 17 Tiafoe, who beforehand worse the Swoosh model, will debut his new lululemon gear on the Australian Open. Tiafoe wll be carrying a customized Metallic Vent Tech Tee and Tempo Breaker Brief in Passionate Pink in addition to a customized Sojourn Windbreaker Jacket, nodding to his hometown of Washington DC, Maryland, and Virginia.
Tiafoe joins former US Open finalist Leylah Fernandez as lululemon’s second distinguished professional tennis ambassador.
The 26-year-old Tiafoe mentioned he hopes to be a style agent of change with the model.
“lululemon is altering the sport for attire by combining excessive efficiency and excessive type,” Tiafoe mentioned. “I’m excited to work with a model that permits me to precise myself and look ahead to being part of the artistic course of each on and off the court docket.”
As a lululemon Ambassador, Tiafoe will work with the model to “inform, check and supply suggestions on new efficiency improvements and product designs,” the model mentioned in a press release.
The Tiafoe signing and an upcoming spring assortment the model touts as “premium product assortment in tennis” are indicators of lululemon’s growth within the sport. The model mentioned suggestions from Fernandez and Tiafoe might be used to refine future collections.
