Formulation 1 and Santander, one of many largest banks on this planet, are delighted to announce a brand new partnership. Santander will turn out to be its Official Retail Banking Companion in a multi-year deal beginning in 2025. With its international attain, the partnership will replicate the shared dedication to innovation between the 2 corporations and a deal with delivering unrivalled experiences for his or her respective followers and clients on a worldwide scale.
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With a wealthy historical past in Formulation 1 relationship again to 2006, Santander is about to additional its involvement. The financial institution can be prominently featured on trackside signage at quite a few Grands Prix, providing Formulation 1 followers unique content material and activations all through the partnership.
The financial institution’s logos will function on trackside signage at a number of Grand Prix throughout the season, going down in Santander’s predominant markets: within the US, Brazil, México, Spain, and the UK, amongst others. The financial institution can even present Formulation 1 followers with unique content material and activations all through the partnership.
Formulation 1 is among the most watched sports activities globally, with a cumulative worldwide viewers of 1.35 billion in 2023 (Nielsen). Sixty per cent of this viewers is in Santander’s predominant markets, with a rising attain within the US and amongst younger folks globally. F1 hosts 24 Grand Prix occasions in 20 completely different international locations, a number of of which happen within the financial institution’s most vital markets in Europe and the Americas.
Ana Patricia Botin (President of Banco Santander) and Stefano Domenicali (CEO of F1) on the presentation of Santander’s international sponsorship of F1. Santander, Wednesday 4 September 2024.
Stefano Domenicali, President and CEO of Formulation 1, mentioned:
“I’m delighted that Santander, an unimaginable international model, will turn out to be an Official Companion of Formulation 1. Santander has a proud historical past in our sport, they usually know the large platform we will present to amplify their story to clients across the globe. I wish to thank Ana Botín, Group Government Chair of Santander, and Juan Manuel Cendoya, International Head of Communications, Company Advertising and marketing and Analysis, and Vice Chair of Santander Spain, for his or her ardour and dedication to this thrilling partnership. Our shared deal with innovation and offering best-in-class service to our clients and followers is essential to our partnership, and I sit up for an inspiring future on and off the monitor.”
Ana Botín, Government Chair of Santander, mentioned:
“We’re delighted to announce our new partnership with Formulation 1. Over practically 20 years since Banesto first started working with F1, the ability and international attain of the game have helped Santander have interaction with clients, deepen relationships, and strengthen our model. This collaboration will assist create worth throughout the group and mark an necessary new chapter in our relationship as we proceed reworking and rising our enterprise.”
