Current on the Pageant dello Sport in Trento, the CEO of Method 1 is thrilled on the considered seeing Lewis Hamilton wearing pink and Kimi Antonelli in Mercedes in 2025.
2025, a assured spectacle.
Prefer it or not, Method 1 underneath the Stefano Domenicali/Liberty Media administration has skilled and continues to expertise a particularly affluent interval, each by way of TV rankings and the ever-growing variety of spectators on the circuits, particularly with a season that’s lastly balanced and filled with surprises after Purple Bull’s dominance over the previous two years.
However subsequent 12 months, the top of motorsport guarantees to ship much more spectacle.
Apart from a technical hole between groups that’s anticipated to slim towards absolute steadiness, the 2025 Method 1 season will likely be remembered for the historic debut of Lewis Hamilton in Ferrari, who, after eleven years, will shed his Mercedes driver swimsuit to don the pink, fulfilling the dream of a lifetime.
“As a fan of the Prancing Horse, it’s a rare alternative as a result of Hamilton is a central determine,” Stefano Domenicali started, talking on the Pageant dello Sport in Trento. There’s additionally nice anticipation to lastly see our Kimi Antonelli in motion, with the younger Italian expertise prepared to hold Mercedes on his shoulders regardless of his very younger age, following his first, although unlucky, style of Method 1 at Monza a couple of weeks in the past.
“The younger drivers? There are numerous, and what I like is that every one has their very own persona. We’re in a lucky part, and the difficulty of drivers shouldn’t be an issue. Younger blood is important for us; what F1 must do is transfer away from its self-referentiality. I wish to see totally different faces and professions.”
For a Method 1 more and more interesting to the brand new generations, Stefano Domenicali emphasised the significance of placing the youth on the heart: “It’s an F1 that, if it had remained tied to previous themes, wouldn’t have advanced this fashion. We needed to perceive the sensitivity of those that observe us, with totally different ages, opinions, and sensibilities.”
“It’s a platform that, from being purely a sport, has change into leisure. Drivers stay on the core, however we’ve expanded the product by means of social media, storytelling, pondering that attracting youthful individuals by means of variety was essential.” – he identified – “We’ve launched the Youngsters’ TV. Now the Brad Pitt film is coming, which can give us one other enhance. We have to assume massive, and now we have the duty to anchor younger individuals to our product. And that is giving us nice industrial credibility. We’ve by no means been this sturdy; everybody desires to come back as a result of Method 1 is the place to be.” – the previous Ferrari group principal defined.
“What we’ve carried out in such a short while is unimaginable. Now we’d like to consider increasing even additional. The nice problem is to be sure that all those that observe us stay constantly centered.” – Stefano Domenicali concluded.
Supply: f1ingenerale
Oct 12, 2024
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