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Espresso With Larry, July 16, 2024, Deep ideas on John Bennett, former Exec VP of VISA, that man who modified the Decathlon in America

July 17, 2024
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That is my every day chat with #RunBlogRun viewers and observe followers on all issues observe & discipline!

That is Espresso with Larry for Tuesday, July 16, 2024.

Our subject:

1. Particular Version: Deep Ideas on John Bennett

2. John Bennett handed away on July 12, 2024, he was 91.

3. We ship our ideas and prayers to his spouse of 65 years, Ann, and his youngsters, grandchildren, and great-grandchildren.

4. We’re indebted to John Bennett due to the path his enterprise profession took from 1984 to 1996.

5. John Bennett was the Government VP of Advertising at VISA.

6. John was straight concerned in VISA changing into an Olympic sponsor.

7. His love, no, his dependancy to the decathlon, gave us the VISA Decathlon program after being pitched by Coaches Harry Marra and Fred Samara.

8. John satisfied his board to sponsor the VISA Decathlon program from 1990-2000.

9. Throughout that point, John Bennett helped change the trajectory of the Decathlon within the US, supporting 4 gold medals, a number of world information, and the event of two generations of decathletes.

John Bennett, VISA Exec VP for Advertising, supported the VISA Decathlon program, 1990-2000, a real visionary in Olympic advertising! picture courtesy of Harry Marra

10. A part of this system was selling the decathlon with Dr. Frank Zarnowski, the dean of the Decathlon.

11. Dan O’Brien, Dave Johnson, Chris Huffins, and Brian Brophy had been among the many athletes who benefitted from John Bennett’s magnificent obsession.

12. John as soon as informed me that the assist of the highest ten decathletes within the US price “about the price of a business) for VISA.

13. John additionally informed me that VISA found that Olympic involvement activated their playing cards as much as fifteen % extra!

14. One wonders why USATF and WA should not have world sponsors for every occasion on the observe and discipline program.

15. The sense of historical past brings Bob Mathias, Milt Campbell, Invoice Toomey, Bruce (now Caitlyn) Jenner, and Rafer Johnson to fulfill and converse with the present decathletes within the 1990-2000 interval.

16. John Bennett directed his advert company to buy of the again covers of American Athletics and American Monitor & Area for 5 years, which helped our journal. His company paid the total charge and the full, $64,000, which was some huge cash to us then.Exterior of the operating manufacturers, Visa was a singular advertiser who helped us contract with M&M Mars on the time.

17. John Bennett was a considerate man, a loving husband, father, grandfather, and nice grandfather. I used to be luck that I had met him and noticed him and Ann at many World Champs, and Olympic video games.

18. John Bennett, 1932-2024, R.I.P.

See you tomorrow with Espresso with Larry!



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