By Richard Pagliaro | @Tennis_Now | Wednesday, May 7, 2025
Photo credit: Lacoste
Iconic champions are now fashion influencers.
Grand Slam champions Novak Djokovic and Venus Williams are brand champions for Lacoste. The superstars are two of the five prominent figures to star in Lacoste’s new Play with Icons campaign.
The campaign pairs Lacoste’s iconic brand ambassadors with some of the French brand’s most classic pieces ahead of Roland Garros, which starts on May 25th.
“Play with icons celebrates the icons that lie at the heart of the Lacoste brand today: its timeless, universal pieces—and the bold personalities who wear them every day,” Lacoste said in a statement. “The campaign is composed of a series of bold, stylized portraits and films exploring the unique chemistry between five Lacoste ambassadors and some of the brand’s most iconic pieces — each reinterpreted with an artistic lens and a playful spirit.”
Noted photographer Tyler Mitchell photographed and filmed the iconic figures for the campaign.
“Dressed in Lacoste’s iconic off-white polo, Novak Djokovic is draped in a golden tennis net transformed into a regal cape,” Lacoste said of the Djokovic image. “The image celebrates both the man and the garment, honoring Djokovic’s undisputed GOAT status while reaffirming the polo’s place in the pantheon of fashion and sport icons.”
Four-time Olympic gold-medal champion Venus Williams wears a pleated skirt in her Lacoste icon image.
“Pleated, powerful, magnetic. Venus Williams rises like a goddess from a sculptural pleated form, crowned with equally elegant pleats — a tribute to Lacoste’s innovative savoir-faire of this signature style,” Lacoste said. “Holding a pearlescent tennis ball, she embodies the undisputed living legend, redefining grace, power, and inventiveness.”
The 44-year-old Venus Williams, who will debut as a tennis television analyst during TNT Sports’ upcoming Roland Garros coverage, wore Lacoste to the Met Gala in New York City on Monday night.
Venus shared these shots of her Met Gala experience on Instagram.
