Mumbai, March twenty eighth, 2024: Disney Star, the official broadcaster of the IPL has began the seventeenth season of IPL with a record-breaking Opening Day. 16.8 Crore distinctive viewers watched the printed of IPL 2024 on Day 1, registering a watch-time of 1276 Crore minutes – the *highest ever for the opening day of any IPL season.
The Opening Day of IPL 2024 on the Disney Star community, for the primary time ever, featured 8 of the ten captains for the seventeenth season, reflecting on what the event has in retailer for them in addition to the potential alternatives and challenges. This unfiltered account of the IPL captains’ expectations made for compelling viewing on Opening Day.
The seventeenth season of IPL, additionally witnessed the highest-ever peak TV concurrency for an IPL Opening Day, with 6.1 Crore viewers watching the printed concurrently on the Disney Star community.
A Star Sports activities Spokesperson stated, “It is a monumental achievement, made potential by followers’ love for Star Sports activities and an unwavering dedication of the community to ‘serving followers’. We might additionally prefer to thank all our companions and prolong heartfelt gratitude to the BCCI for his or her help of the big selection of initiatives that Star Sports activities has regularly undertaken to develop Cricket and IPL. This development is a reaffirmation of the incomparable capability of Stay Cricket to combination audiences on TV and gives a blockbuster begin to the event. We are going to proceed to complement the magic of one of many world’s largest sporting occasions to take ahead the launch momentum and ship unprecedented viewership.”
A star-studded line-up of expertise comprising IPL title winners, World Cup champions, reputed coaches, and legends from the sport introduced the Opening Day. It noticed Navjot Singh Sidhu return to the commentary field and be part of India’s World Champions Harbhajan Singh, Irfan Pathan, Ravi Shastri, Sunil Gavaskar, and Kris Srikkanth. It witnessed the debuts of Steve Smith and Stuart Broad, who be part of legends Brian Lara, Matthew Hayden, Kevin Pietersen, Jacques Kallis and Dale Steyn in presenting TATA IPL 2024. CSK’s former stars Ambati Rayudu, Murali Vijay, L Balaji, and Subramaniam Badrinath together with IPL champions Vinay Kumar and Venugopal Rao have been on the forefront of Disney Star’s regional feeds in 9 languages.
The ensemble of ~120 cricketers was complimented by nationwide and regional celebrities in addition to fan-favourite presenters and content material creators, to ship healthful leisure on the Opening Day.
The record-breaking TV viewership on the Opening Day comes on the again of an unbelievable lead-up to the seventeenth season which attracted greater than 24.5 Crore distinctive viewers until per week previous to the beginning of the event.
Compared, on digital, JioCinema had clocked 11.3 crore viewers on the primary day of the IPL. The streamer claimed that it registered a 51% leap over day certainly one of IPL 2023. The full watch time on JioCinema on day 1 was 660 crore minutes, it stated in an announcement.
Star Sports activities has additionally launched IPL in 4K with Atmos sound throughout main DTH platforms, to ship enhanced visible delight complimented with an incomparable audio expertise.
Star Sports activities has additionally launched a particular feed for the in a different way abled with descriptive commentary and signal language interpretation, for the visually impaired, Deaf, or Onerous-of-Listening to followers, making this IPL actually inclusive. That is the primary time for any marquee sporting occasion, anyplace on this planet to have a LIVE feed for in a different way abled.
The runner-up for the Graham Bell Award for know-how stunned the nation with introduction of their AI know-how which allowed worldwide specialists to have interaction with followers of their native languages.
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