Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources knowledgeable ESPN’s Shams Charania on Wednesday. Lillard, 34, is now simply the fourth energetic participant within the NBA to have a lifetime shoe endorsement deal.
Damian Lillard joins LeBron James, Kevin Durant, and Stephen Curry as energetic NBA gamers with lifetime shoe endorsement offers
Lillard joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Beneath Armour/Curry Model) as energetic NBA gamers with lifetime shoe endorsement contracts.
Though Lillard’s take care of Adidas expired throughout final offseason, his consultant, Aaron Goodwin of Goodwin Sports activities Administration, had been negotiating a brand new take care of firm officers.
Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Beneath Armour/Curry Model) as energetic NBA gamers with lifetime shoe endorsements. pic.twitter.com/BNKU2VDUNT
— Shams Charania (@ShamsCharania) December 18, 2024
Goodwin had additionally negotiated the preliminary Nike offers for James and Durant. Charania added that Lillard’s new deal now pushes his profession salaries from his on-court and shoe contracts to over $600 million.
Per Basketball-Reference, Damian Lillard has earned $281.21 million from NBA contracts throughout his 13-year profession. Nonetheless, Spotrac exhibits that the Oakland native has made $328.75 million from on-court offers. Maybe the true quantity is someplace between these estimated figures.
Lillard signed his first Adidas contract in 2012, then inked a 10-year, $100 million contract extension in 2014
Lillard, who performed his first 11 seasons with the Path Blazers, additionally stays an icon within the Portland group. Earlier this 12 months, Adidas introduced that it named the gymnasium court docket on the firm’s headquarters in Portland after Lillard.
In line with Nick DePaula of Boardroom, the Damian Lillard Court docket marked the primary time in Adidas’ 75-year historical past that the model named an organization location after an athlete.
The eight-time All-Star has been a member of Adidas from the second he entered the league in 2012. After signing his first contract with the corporate previous to his rookie season in 2012, he inked a large 10-year, $100 million contract extension in 2014.
BREAKING: Adidas surprises Damian Lillard throughout his return to Oregon by formally naming its Portland HQ’s gymnasium court docket after him.
Adidas says The Damian Lillard Court docket marks 1st time in model’s 75 12 months historical past that they’re naming an organization location after an athlete. pic.twitter.com/B7R4HqsCA8
— Nick DePaula (@NickDePaula) January 30, 2024
The lifetime shoe deal continues a rare week for Lillard, as he and Giannis Antetokounmpo helped lead the Bucks previous the Oklahoma Metropolis Thunder on Tuesday night time in Las Vegas to win the NBA Cup championship.
By 22 video games (all begins) this season, Lillard has averaged 25.7 factors, 4.5 rebounds, 7.5 assists, 1.0 steals, and 36.4 minutes per contest whereas capturing 45% from the sector, 37.1% from deep, and 91.6% on the free throw line.
The Bucks (14-11) will return to motion on Friday once they go to the Cleveland Cavaliers (23-4).
