The Los Angeles Rams offense skilled a resurgence in 2023 as head coach Sean McVay retooled the system to be extra run-heavy than it has been in years previous.
McVay’s shift in philosophy nearly got here by necessity as Cooper Kupp handled nagging accidents over the previous couple of seasons. Kupp has handled ankle accidents, however he additionally harm his hamstring throughout a coaching camp follow that sidelined him for the primary 4 video games of the 2023 season.
Though Kupp was capable of return and be efficient on the sphere, he didn’t look fairly one hundred pc and ended up ceding some management of the receiving corps to Puka Nacua who broke out and established himself as a rising star within the NFL. Nevertheless, the 2024 season needs to be distinction as Kupp is totally wholesome and appears intent on proving he’s nonetheless one of many elite wideouts within the league.
Apart from soccer, although, Kupp and his household opened up their very own espresso store and when he mentioned the rising enterprise, he likened it to the evolution of McVay’s offensve, through “Each day Grind”:
When one thing works, lean in.
That was the case with Sean’s early offensive evolution in LA, and what now we have tried to do with Dodo Espresso Co. as nicely. pic.twitter.com/MntDOMAEC3
— Cooper Kupp (@CooperKupp) July 8, 2024
McVay is notorious for layering his offense with related formations and ideas that construct on each other and as Kupp famous within the video it was a continuing strategy of studying every play in each sequence of the playbook. Whereas it may be overwhelming for some gamers, it seems like Kupp loved the problem and clearly received a great grasp of what McVay wished after his productive rookie season.
Because it pertains to enterprise, Kupp famous that he needs to increase his espresso store slowly as he and his group work out the muse first. It seems like he’s taking a affected person method and never desirous to overwhelm himself and his companions with this new enterprise.
Nevertheless, understanding Kupp and the way exhausting he works at issues there’s little doubt that he’ll achieve success as a enterprise proprietor.
Les Snead assured Rams’ Cooper Kupp can bounce again in 2024
After lacking a number of video games the previous few seasons, there are some questions as as to if or not Cooper Kupp will ever return to his regular self. Regardless of issues over his age and sturdiness, Rams normal Les Snead emphasised that he believes Kupp will bounce again in 2024.
