The extremely anticipated partnership between Components 1 and LVMH is now official, with the 2 becoming a member of forces to convey new collaborations between luxurious manufacturers and F1. The partnership, set to final ten years, will make the high-fashion multinational a World Accomplice of Components 1 beginning in 2025. As a part of the settlement, a number of LVMH-owned manufacturers, resembling Tag Heuer and Louis Vuitton, will likely be concerned within the partnership.
The settlement between Components 1, the highest motorsport sequence, and LVMH, the worldwide chief in luxurious, will launch initially of subsequent season, “throughout a time of nice recognition and cultural relevance for Components 1.” The collaboration goals to mix the values of creativity and excellence of the LVMH Group with the unparalleled innovation and efficiency of Components 1.
In line with the official assertion launched on the F1 web site, LVMH will likely be concerned within the sport with limited-edition merchandise, amongst different issues. Components 1 additionally famous that this collaboration has been energetic for the reason that early days of the highest sequence. With this new partnership, each events “are excited to jot down new chapters of this story.” Additional particulars will likely be introduced initially of 2025.
Stefano Domenicali, CEO of Components 1“Our sport is predicated on the relentless pursuit of excellence, a price that can be on the core of LVMH, so I’m delighted to announce that this historic partnership will start in 2025. As Components 1 continues its international progress, attracting new and more and more numerous audiences, the energy and breadth of LVMH make it the right associate to work with to constantly improve the expertise of our followers and the heritage of our unbelievable sport.”
“It is a historic partnership for each firms, and I wish to thank Bernard and Frédéric Arnault for his or her imaginative and prescient and dedication to bringing this challenge to life.”
Bernard Arnault, CEO of LVMH“Folks, the pursuit of excellence, and a ardour for innovation are on the coronary heart of each our Maisons and Components 1. In motorsport, as in trend, watchmaking, or wines and spirits, each element counts on the street to success. Whether or not in our workshops or on racetracks all over the world, it’s this relentless drive to push boundaries that evokes our imaginative and prescient, and that is the which means we need to give to this nice and distinctive partnership between Components 1 and our Group.”
Oct 3, 2024
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