The LA Clippers are opening a brand new enviornment subsequent season. With that may come a brand new search for the workforce. Not only a minor rebrand, however a serious one from high to backside.
The Clippers could have a brand new major emblem that contains a ship embedded inside a stylized “C”. The workforce’s alternate emblem will function a stylized “LA” with the A perched atop the underside portion of the L.
The workforce’s shade scheme will nonetheless function a mix of blue, crimson and white, however with totally different tones. The Clippers will now function a navy blue shade as their major shade, with crimson, white, gray, and finally an influence blue, combined in.
The workforce additionally thought-about altering the franchise’s nickname. However fan suggestions confirmed that followers have an attachment to the Clippers identify. One workforce official stated the thought of adjusting the identify drew “outright hostility” from followers. That wasn’t misplaced on workforce proprietor Steve Ballmer.
“The main focus teams are advisory, not definitive,” Ballmer advised ESPN. “However I nonetheless take heed to them, and I’ve heard, partially to my shock, that there isn’t a curiosity in a reputation change. I had considered [the name] years in the past, earlier than I bought the workforce, however we heard related reactions again then.”
The brand new logos, uniforms and shade schemes will start with the beginning of the 2024-25 season. That is along side the workforce transferring into the brand new Intuit Dome for the beginning of subsequent season.
