Stake F1 Team KICK Sauber is thrilled to announce a renewed partnership with Claro, the leading telecommunications provider in Latin America. With a deep-rooted history in Formula One, Claro has been a driving force in the sport since 2006, championing innovation and connectivity while maintaining a significant presence, notably through its long-standing sponsorship of the São Paulo Grand Prix.
This collaboration marks the revival of a successful relationship between Claro and the Hinwil-based team, originally forged in 2011 through Claro and other brands under the América Móvil umbrella. Now, as the team gears up for the 2025 season, the partnership is rekindled, reinforcing Claro’s enduring commitment to Formula One.
Claro’s branding will take centre stage across Stake F1 Team KICK Sauber’s cars and on the driver suits, helmets, and gloves, further amplifying the connection between fans and the thrilling world of Formula One. The team’s driver lineup—Nico Hülkenberg and Gabriel Bortoleto—will proudly carry Claro’s logo throughout the championship. Notably, Bortoleto’s highly anticipated debut makes him the sole Brazilian driver on the 2025 grid, a significant milestone that adds an extra layer of excitement for Brazilian motorsport fans.
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Stefano Battiston, Chief Commercial Officer of Sauber Motorsport, expressed his enthusiasm:“We are delighted to welcome Claro back into our family as they join Stake F1 Team KICK Sauber in 2025. Claro’s long-term dedication to innovation and its strong motorsport heritage make it an ideal partner for our ambitions. Together, we aim to enhance fan engagement and create new, meaningful connections with Formula One audiences around the world.”
Ane Lopes, Director of Marketing, Branding, and Communication at Claro, highlighted the synergy between the two brands:“Speed and innovation are at the core of both Claro and Formula One, making this renewed partnership a natural fit. We are excited to work alongside Stake F1 Team KICK Sauber to bring fans closer to the sport, especially with Gabriel Bortoleto representing Brazilian passion on the global stage.”
Beyond branding, the partnership will extend to exclusive behind-the-scenes content, unique insights, and interactive fan experiences across Claro’s and the team’s digital platforms. This collaboration promises to deliver a dynamic and immersive connection between the Latin American audience and the electrifying world of Formula One throughout the 2025 season.
