Scuderia Ferrari HP proudly broadcasts a brand new multi-year partnership with Chivas Regal, the long-lasting luxurious Scotch whisky model, which joins as an Official Crew Companion. Launching simply forward of the much-anticipated Las Vegas Grand Prix, this collaboration is ready to deliver a mix of pleasure and duty to System 1 followers worldwide.
The partnership between Scuderia Ferrari HP and Chivas Regal will ship a spread of participating activations, providing followers a novel behind-the-scenes glimpse into the world of System 1. By way of immersive experiences and unique content material, this alliance goals to disclose the often-unseen facets of life off the monitor, making the thrills of racing accessible to a broader and extra various viewers.
Past enhancing the fan expertise, Chivas Regal will leverage this world platform to champion the significance of accountable consuming. By selling consciousness in regards to the risks of drink-driving, Chivas Regal is dedicated to creating a constructive social affect amongst System 1’s passionate fan base.
Frédéric Vasseur – Crew Principal, Scuderia Ferrari HP
“We’re thrilled to announce our partnership with Chivas Regal. Our shared values of excellence, consideration to element, and a dedication to craftsmanship—rooted in wealthy traditions but ever-evolving—kind the inspiration of this collaboration. Collectively, we intention to set new requirements in our respective fields. I stay up for a partnership that’s not solely thrilling however useful for each manufacturers.”
Lorenzo Giorgetti – Ferrari Chief Racing Income Officer
“We’re excited to welcome Chivas Regal to the Scuderia Ferrari HP household, marking their first enterprise into the world of elite motorsport. By way of this partnership, we are going to interact followers with revolutionary and galvanizing activations, broadening our attain and increasing each the Scuderia Ferrari HP and System 1 fan bases.”
Jean-Etienne Gourgues – Chairman & CEO of Chivas Brothers
“This partnership represents a transformative second as we deliver Chivas Regal into the guts of motorsport tradition. Scuderia Ferrari HP, a pioneer in each racing and cultural affect, aligns completely with our model ethos. In System 1, success is pushed by teamwork—a price that mirrors Chivas Regal’s ‘I Rise, We Rise’ mission. As we interact with at present’s vibrant and various neighborhood of racing followers, we may also emphasize the essential message of by no means consuming and driving. We stay up for an impactful journey, beginning within the 2025 season and lengthening into the long run.”
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By way of this alliance, Scuderia Ferrari HP and Chivas Regal intention not solely to entertain however to encourage constructive motion, mixing the joy of racing with a dedication to security and duty on a world scale.
