Big Foe Vending Machines Part of lululemon IW Promotion

By Richard Pagliaro | @TennisNow | Wednesday, March 5, 2025
Photo credit: Leylah Fernandez Instagram

Big Foe is a Boom Box at Indian Wells this week.

Frances Tiafoe and Leylah Fernandez, lululemon’s popular brand ambassadors, will be featured in the brand’s interactive promotional campaigns around the BNP Paribas Open.

lulemon’s Indian Wells highlights include:

BIG Stunt Activation: A large-scale installation steps from the tournament grounds, featuring larger-than-life tennis props, immersive photo ops, and exclusive giveaways.

BIG FOE Vending Machines: Custom, oversized vending machines at the Palm Desert lululemon store and near the tournament entrance are dispensing limited-edition Big Foe headbands and chains to fans who verify their lululemon membership.

Additionally, fans spotted wearing the gear during the tournament have a chance to receive a lululemon gift card to redeem at the local store.

Billboards & Digital Takeover: Catch the brand’s billboards along I-10 & inside Palm Springs airport, spotlighting Frances Tiafoe.