bet365, one of many world’s main on-line betting corporations, has introduced a historic sponsorship settlement, turning into the primary official sports activities betting companion of the UEFA Champions League (UCL).
The three-year world partnership covers sponsorship of the boys’s competitors, with model publicity on in-game perimeter LED boards, TV idents and UEFA digital channels.
The partnership shall be launched with one of many largest ticket giveaways in UEFA historical past. Hundreds of soccer followers in among the greatest UCL nations shall be given the chance to expertise a UEFA Champions League match day, with bet365 offering entry to among the most sought-after seats in soccer.
A bet365 spokesperson stated: “As the primary sports activities betting model to sponsor the UEFA Champions League, we’re delighted to be becoming a member of a roster of high-profile premier model companions at such an thrilling time for the match.
“bet365 has an extended and profitable soccer heritage and this prestigious partnership displays our dedication to giving followers ‘By no means Extraordinary’ experiences.”
The worldwide sponsorship settlement covers the UEFA Champions League males’s competitors from the 2024/25 season by means of to the 2026/27 season.
Man-Laurent Epstein, Director of Advertising and marketing at UEFA, commented: “We’re thrilled to welcome bet365 as an official world sponsor of the UEFA Champions League, uniting the world’s most prestigious membership soccer competitors with tens of millions of passionate followers across the globe.
“As one of many main on-line sports activities betting manufacturers, with over 100 million prospects, bet365 is devoted to enhancing the joy of sport whereas selling accountable gaming practices. We sit up for a profitable partnership that not solely elevates the expertise for our followers but in addition helps efforts to guard the integrity of the game.”
About bet365
bet365 don’t do atypical. The unique pioneers of ‘In-Play’ betting now supply an unrivalled sports activities betting expertise which covers over 96 sports activities and over 1,000,000 dwell streams to 100 million prospects worldwide.
bet365’s on-line betting model is powered by a world-class proprietary product and over 7,000 staff throughout the globe. Cultural and linguistic zones across the globe are serviced utilizing geo-specific content material and 22 totally different languages to reinforce the shopper expertise.
bet365 prides itself in being a accountable operator and has a spread of helpful instruments to assist prospects keep in charge of their playing that may be discovered at
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