This column pays homage to Ben Rosario and all of the great issues he has completed for HOKA NAZ Elite. Ben Rosario has constructed a legacy as a category athlete, a savvy retailer, and a very good coach and administrator. He will likely be missed.
Ben Rosario has introduced (Dec. 4) that he can be leaving the membership he based, HOKA NAZ Elite. HOKA NAZ Elite has been a visual and thrilling membership for eleven years, showcasing its sponsor, HOKA, his athletes, and his membership.
Ben will announce the subsequent chapter in his skilled profession, and we want him the very best!
Listed below are 5 Deep Ideas on Ben Rosario and his tenure at HOKA NAZ Elite;
Ben developed some tremendous athletes, from Kellyn Taylor to Scott Fauble to Kelly Taylor and Stephanie Bruce. Think about Kellyn Taylor, who ran via 4 Olympic Trials. Think about Stephanie Bruce, who competed in XC, monitor, and marathons. And contemplate Scott Fauble, whose marathon consistency was spectacular!
NAZ Elite promoted the HOKA and NAZ manufacturers and athletes. Ben Rosario will get it. His social media promotions, newsletters, previews, and critiques did what each membership and model needs to be doing throughout the US. NAZ Elite athletes have fan bases, and their social presence has helped construct the HOKA model.
NAZ Elite showcased robust, dedicated, fascinating ladies athletes. From Aliphine Tuilimuk, Olympic Trials Champion, to Kellyn Taylor and all in between, Ben Rosario and his group constructed tales across the NAZ athletes. We knew the place they have been, day in and day trip. We developed a dialog, which is essential on this trendy age of 24-hour sports activities.
Ben Rosario at all times had time for the media. He was cheerful, sincere, and considerate. As a media skilled for 45 years, he’s fairly uncommon. Many manufacturers make us bounce via hoops to get primary info. Ben and his group knew they have been solely pretty much as good as their narrative.
HOKA NAZ Elite, beneath Ben Rosario, put extra into the game than they took out. Nice position fashions, increase from unhealthy races, racing constantly, showcasing the number of HOKA merchandise, Ben Rosario will get it: a model will get worth from its sponsorships when they’re seen constantly
We end with a sequence of movies that Ben did for us, working with our companions, The Shoe Addicts, in 2016:
