Barilla and Formula 1 have officially joined forces in a new, multi-year partnership—uniting two iconic brands built on passion, precision, and the joy of unforgettable shared moments.
At the heart of Formula 1 lies the relentless pursuit of excellence. Every lap is a high-stakes dance of speed, strategy, and split-second decisions. But when the engines fall silent and the adrenaline settles, something equally powerful takes its place: a moment to gather, share, and savour. That’s where Barilla steps in—bringing the warmth of the Italian table to the high-octane world of F1.
A Shared Legacy of Excellence
In Formula 1, success is all about details—perfect engineering, precise timing, and unyielding dedication. It’s a world where only the best is good enough.
Barilla mirrors that same philosophy. From the selection of top-quality raw ingredients to a deep respect for Italian culinary tradition, every step of the Barilla journey is guided by an obsession with quality and authenticity. Whether in the boardroom, the kitchen, or the factory floor, Barilla lives by one mission: making good food that brings people together.
“A lightning-fast F1 car and a delicious plate of pasta—what do they have in common?” asks Paolo Barilla, Vice President of the Barilla Group and former Formula 1 driver.“At first glance, maybe nothing. But behind both are skilled professionals, passionate and driven by a relentless desire to improve. Our greatest joy is being able to offer the F1 family a well-earned plate of pasta after the race—because nourishment is also part of the journey.”
From Fans to Family
Stefano Domenicali, President and CEO of Formula 1, warmly welcomed the partnership:
“We are thrilled to welcome Barilla into the Formula 1 family. This collaboration blends tradition with passion, innovation with heritage. Barilla and F1 share the same core values: excellence, authenticity, and the power of shared experiences. We’re excited to begin this flavorful journey together—adding an elevated taste to every unforgettable race weekend.”
As an Official Partner, Barilla will bring its unmistakable touch both on and off the track. From exclusive Pasta Bars in the prestigious Formula 1 Paddock Club and paddock areas, to global trackside visibility, digital activations, and special promotions, millions of F1 fans will get to experience a taste of Italian hospitality no matter where they are in the world.
Ilaria Lodigiani, Barilla’s Chief Category & Marketing Officer, shared her vision for the collaboration:
“In the coming years, we look forward to inviting F1 fans to the table every race weekend—to celebrate the thrill of competition and the comfort of great food. Because at Barilla, we believe a shared meal can turn strangers into family. Whether you’re at the track, at home, or gathered around the table, this partnership is about uniting people—beyond sport and beyond cuisine.”
To F1 Fans, Food Lovers, and Families Everywhere…
Benvenuti. The table is set. The race is about to begin. And everyone is invited.
About Barilla Group
Barilla is a family-owned company, chaired by brothers Guido, Luca, and Paolo Barilla, and founded in 1877 by their great-grandfather, Pietro Barilla, in Parma, Italy. What began as a small bakery has grown into a global leader in quality food products, beloved in Italy and around the world.
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With its diverse portfolio of brands—including Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Back To Nature, and Pasta Evangelists—the company champions wholesome, tasty food inspired by the Mediterranean Diet and the Italian way of life.
Guided by the same values that inspired Pietro Barilla nearly 150 years ago, today nearly 9,000 people across a dedicated global supply chain work with one goal in mind: to make food that’s not just good to eat, but good for the soul.
