American Categorical (Amex) and Formulation 1 have introduced an thrilling new multi-year sponsorship settlement that elevates their current partnership from a regional focus within the Americas to a world scale. This enlargement makes Amex an Official Associate of Formulation 1 throughout each continent the place F1 races, together with Australia, Asia, Europe, the Americas, and the Center East.
Elizabeth Rutledge, Chief Advertising and marketing Officer at American Categorical, expressed her enthusiasm for this subsequent part:“We’re thrilled to broaden our relationship with Formulation 1, constructing on the robust momentum of the sponsorship within the Americas over the previous yr. This demonstrates yet one more means we’re repeatedly enhancing the worth of American Categorical Membership for Card Members around the globe. With over 300 million followers aged 18-34 worldwide, F1 continues to develop in recognition and as a ardour space for Millennials and Gen Z—American Categorical’ quickest rising buyer section.”
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This new world alignment between Amex and Formulation 1 showcases the corporate’s dedication to providing unique advantages and unforgettable experiences for its cardholders and aligns with the expansion of F1’s world fanbase, significantly amongst youthful demographics. The collaboration emphasizes the rising worth of sports activities sponsorships as a strategic engagement software for Amex’s Millennial and Gen Z buyer base.
Emily Prazer, Chief Business Officer at Formulation 1, added:“American Categorical has been a implausible associate to Formulation 1 within the Americas and as a supporter of F1 Academy. I’m delighted that they’ve expanded their relationship with us to turn into an Official Associate. We stay up for working with Amex to reinforce the expertise of Card Members at our races and showcasing Amex perks to our current followers in all places we race.”
As a part of the expanded sponsorship, Amex will proceed to curate premium fan experiences at choose F1 races around the globe. Card Members will take pleasure in unique entry to presale tickets, premium seating at Paddock Membership™ and Grandstand sections (at choose races), and particular hospitality packages, reinforcing Amex’s mission to ship world-class leisure advantages.
For 2025, American Categorical has introduced on-site perks for Card Members at numerous prestigious Formulation 1 races, together with:
Melbourne, Australia (March 14-16)
Shanghai, China (March 21-23)
Suzuka, Japan (April 4-6)
Imola, Italy (Might 16-18)
Monaco (Might 23-25)
Barcelona, Spain (Might 30-June 1)
Montreal, Canada (June 13-15)
Silverstone, UK (July 4-6)
Zandvoort, Netherlands (Aug 29-31)
Monza, Italy (Sep 5-7)
Singapore (Oct 3-5)
Austin, Texas (Oct 17-19)
Mexico Metropolis, Mexico (Oct 24-26)
Sao Paulo, Brazil (Nov 7-9)
Las Vegas, Nevada (Nov 20-22)
For example, on the upcoming FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2024 (October 25-27), Card Members will obtain complimentary Amex® Race Radios to take pleasure in dwell commentary from across the monitor. The Amex Fan Expertise house can even characteristic interactive alternatives similar to customized livery design, F1-themed trivia, and a driver intro video recording sales space, alongside unique giveaways. This distinctive fan engagement can be obtainable on the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 (November 21-23), which can even embody a Trackside Lounge within the East Harmon Zone for Card Members to order particular entry (with restricted reservations obtainable).
Amex’s help extends past the monitor, particularly in its sponsorship of F1 ACADEMY, the all-female racing sequence launched by Formulation 1. As one of many first non-motorsport manufacturers to again F1 ACADEMY throughout its inaugural 2023 season, Amex stays dedicated to empowering girls in motorsport, reaffirming its partnership with the sequence as a part of this new world sponsorship.
This expanded collaboration with Formulation 1 highlights American Categorical’ broader technique to reinforce its portfolio of world sports activities and leisure sponsorships, which spans basketball, tennis, golf, music, theatre, and extra. By providing its Card Members unrivalled entry and distinctive experiences, Amex continues to place itself as a frontrunner in delivering extraordinary worth by way of its partnerships worldwide.
