The 2024 season was a life-changing 12 months for Alexei Popyrin.
Popyrin received his maiden Masters 1000 championship in Montreal, toppled Grand Slam king Novak Djokovic en path to the US Open spherical of 16 and received engaged to long-time girlfriend Amy Pederick.
How do you prime that huge success?
Popyrin goes full Psycho Bunny.
The 25-year-old Aussie makes historical past because the first-ever skilled tennis model ambassador for Psycho Bunny, the model with one of the vital distinctive logos within the recreation.
Popyrin stated seeing Psycho Bunny’s profitable collaboration with Tennis Canada throughout his run to the Montreal championship piqued his curiosity within the model.
“It’s unimaginable to flee Psycho Bunny,” Popyrin stated. “Their magnetic emblem and vitality made it a model I all the time stored my eye on.
“Carrying their high-quality materials on courtroom was an eye-opener, however assembly the staff actually sealed the deal for me. Their ardour and dedication to the game impressed me, and after seeing their event takeover in Montreal, I knew I wished to companion with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get began.”
The Montreal-based model stated Popyrin’s equipment might be a one-of-a-kind assortment not accessible for public sale, however it is going to function “inspiration for Psycho Bunny’s Daring Strikes assortment.
“Alexei might be on courtroom sporting a custom-designed efficiency assortment that embodies his distinctive type and athletic necessities,” Psycho Bunny stated in an announcement. “This assortment, which blends tailor-made, high-tech attire with Popyrin’s private type and Psycho Bunny’s daring vogue strategy, is a one-of-a-kind design tailor-made particularly for him, reflecting each his aggressive edge and distinctive aptitude.
“Though it’s solely for Alexei and won’t be accessible on the market, it is going to function inspiration for Psycho Bunny’s Daring Strikes assortment. Alexei may also be featured in upcoming model and seasonal product campaigns, showcasing Psycho Bunny’s signature mixture of high-performance tennis attire and off-court way of life items.”
