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A new era for Athletics Weekly

April 29, 2025
in Athletics
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As we celebrate our 80th anniversary, how we deliver our comprehensive coverage of the sport is evolving

Athletics Weekly has very humble beginnings. The man who invented it – Jimmy Green – initially produced  the magazine from the bedroom of his bungalow in Kent in England. He also told a white lie to get the publication off the ground.

The first issue, which came out in December 1945, was deliberately named “Vol II No.1”. The reason was that post-war rationing rules banned the launch of new publications so, inside the issue, editor and founder Green talked about “the resumption of this paper”, when of course there had never before been an athletics magazine like it in the UK.

Green died in 1998 aged 88, but he had the satisfaction of seeing his idea grow into something of a national institution. Prior to the launch, friends had warned him that he was “mad” and the idea would never work. “I thanked them for their advice and ignored them. I was pig-headed,” he later said.

Green’s instincts were correct and, remarkably, 80 years on from that fateful decision, the publication is still going strong. Such was the popularity of the product it went from being a monthly magazine called Athletics to a weekly title in 1950. Thereafter, the nickname “AW” was born.

A collection of Athletics Weekly magazine front covers

The magazine established itself as the historian of the sport. Sales grew steadily as it charted the sport’s classic moments, such as Roger Bannister’s sub-four-minute mile, plus huge changes such as the switch from cinder to all-weather tracks, growth of women’s athletics and of course negative elements such as the advent of performance-enhancing drugs. 

No fewer than 20 editions of the Olympics and every one of the 19 editions of the World Championships have been documented in AW’s pages – as well as countless events from every level of the sport. Virtually every top athlete has seen their rise followed by the magazine, too.

Just as the sport of athletics has evolved, so AW has had to do likewise. After a Covid-induced hiatus, the magazine relaunched as a monthly title in October 2020, while the online operation – with athleticsweekly.com at its heart – has become increasingly important in meeting the demand for up to the minute news. 

In fact, as AW celebrates its 80th anniversary, we’re excited to introduce a brand new website – designed to enhance your experience and bring you even closer to the sport you love. Launching in April 2025, the site offers a cleaner, more intuitive design, making it easier than ever to access the latest news, exclusive interviews and in-depth coverage.

New features

While AW remains the go-to platform for athletics fans, we’re introducing exciting new features to take our coverage to the next level:

The Legends Series

Exclusive interviews with figures who have shaped the sport.

Mini-Documentaries

Showcasing the stars of the future as we visit the UK’s most successful clubs and universities.

Enhanced User Experience  

A fresh, streamlined interface with improved navigation.

Fewer Ads, More Content

A reduction in intrusive ads for a smoother reading experience.

Premium Journalism

While select stories remain free, premium content will now be available via a paywall to support high-quality reporting. Check our our subscription options

Let us know what you think, email [email protected]

“Our new website is the next step in Athletics Weekly’s evolution and will see readers accessing more insightful video content and exclusive interviews,” says AW Managing Director and Olympian Wendy Sly.

“Over the last 80 years the publication has moved with the times, changing from weekly to monthly, becoming less results driven and developing a more feature and digitally focused format. 

“Now, instead of printing race results in a magazine, we are able to get them out almost instantly on our social media channels. 

“One thing that has never changed, though, is that we are a respected and trusted source of news in the no.1 Olympic sport.”



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