Formula 1 and LEGO are set to inject even more fun into the sport as they unveil the next range of products and their plans for packing race weekends with activities for every age of fans throughout the 2025 season.
Following the overwhelming response from fans of both brands to the first products launched late last year, the countdown is on to the next tranche being released. Joining the LEGO DUPLO and LEGO City ranges already available, from March 1, builders of all ages can recreate the world of Formula 1 in brick form with the LEGO Speed Champions sets. Then, from May 1, the final 2025 LEGO F1 Collectibles go on sale, completing an exciting lineup for motorsport and LEGO enthusiasts alike.
The LEGO Group is also set to immerse fans in the world of Formula 1 with interactive activities and challenges designed to celebrate the sport’s engineering and technical heritage. These initiatives will bring builders of all ages closer to the innovation and technology that has defined Formula 1 for 75 years.
At select races, the brand-new LEGO Fan Zone Activations will heighten the experience of being at an F1 track, featuring exclusive Make and Take activities, photo opportunities, and the chance to see the full Formula 1 and LEGO Group collection up close.
Racegoers will also be able to purchase the full product line, featuring all ten F1 teams across LEGO Speed Champions, LEGO City, LEGO DUPLO, and LEGO Collectibles, at LEGO Pit Shop pop-up stores.
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Beyond the track, select LEGO stores in the US, Canada, Europe, the Middle East, Africa, and China will feature racing-themed play experiences and activities. Additionally, all LEGOLAND Discovery Centres and LEGO Discovery Centres worldwide will offer build challenges, allowing children to learn about the complexities of constructing and racing a Formula 1 car and experience the thrill of reaching the top of the podium.
Fans can also participate online with a LEGO F1 game on the LEGO website and LEGO Play App, offering a deep dive into the worlds of LEGO and Formula 1. A series of livestreams will kick off on March 1 on the LEGO website, where fans can explore the product portfolio, learn about the experiences coming from the LEGO Group and Formula 1 partnership in 2025, and enter an exciting LEGO Insiders Only Sweepstake.
Industry Leaders Celebrate the LEGO and Formula 1 Partnership
Emily Prazer, Chief Commercial Officer at Formula 1, expressed enthusiasm for the collaboration, stating:
“This exciting collaboration with the LEGO Group keeps going from strength to strength and allows us to take the world of Formula 1 beyond the racetrack and directly into homes. These activities and experiences will allow fans to learn more about the intricacies of the sport through play and ignite a passion for racing for builders of all ages.”
Federico Begher, Senior Vice President, New Businesses at the LEGO Group, added:
“We’re thrilled to kick off a fascinating year for our collaboration with Formula 1. We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can’t wait to get started as our products ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.”
With a thrilling lineup of products, engaging activities, and an ever-growing partnership, Formula 1 and LEGO are set to revolutionize the fan experience in 2025, uniting the worlds of motorsport and creativity like never before.
