As promised, he’s been cooking up with Jordan’s team of designers each year since, as the headliner of the annual Air Jordan 37, 38, and 39 models and the only player in the NBA to design his own player-edition (PE) colorways of the brand’s Luka Dončić, Jayson Tatum, and Zion Williamson signature models. “The freedom that they give me, to come up with ideas for PEs, they’re open to whatever I like and whatever I’m feeling,” Banchero now says. “They let me be myself.” As the process has “gotten better every year,” he’s created more than a dozen pairs of exclusive editions since. This season, he’s launching his own PE sneaker for the first time at retail. -via boardroom.tv / February 13, 2025
