BWT Alpine Formula One Team has announced a partnership with Mercado Libre today, the leading e-commerce platform in Latin America.
Mercado Libre, synonymous with innovation, excellence, and entrepreneurial spirit, will feature on the A525 and the team’s 2025 challenger with its distinctive yellow logo.
Through the alliance with BWT Alpine Formula One Team and the support of the full roster of drivers, including the team’s Argentinian Test and Reserve Driver Franco Colapinto, Mercado Libre establishes its commitment to the sport as a driving force for connection and inspiration.
In recent years, Mercado Libre has reinforced its presence in the world of sport. The partnership with BWT Alpine Formula One Team extends Mercado Libre’s presence in Formula One. It strengthens its commitment to innovation and supports Latin American talent on the global stage. Through sport, the company aims to inspire, challenge and connect with an audience of millions globally.
Sean Summers, EVP & CMO, Mercado Libre:
“Formula One represents speed, innovation, and the ambition to go further, which are values we share at Mercado Libre. Expanding our presence in the category with BWT Alpine Formula One Team reaffirms our commitment to a rapidly growing global platform, particularly in Latin America, where enthusiasm for the sport continues to soar. We’re proud to have our signature handshake logo on the team’s car and even more excited to see the talented Franco Colapinto part of the team.”
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Oliver Oakes, Team Principal, BWT Alpine Formula One Team:
“We are excited to welcome Mercado Libre to the Alpine Formula One family. Their commitment to speed and high performance aligns perfectly with the team’s values and those in Formula One. This partnership not only strengthens our connection with our passionate Latin American fan base but also brings in valuable resources and expertise. We look forward to achieving great things together on and off the track.”
About Mercado Libre:
Founded in 1999, MercadoLibre, Inc (NASDAQ: MELI) is the leading company in e-commerce and financial technology in Latin America, with operations in 18 countries. It offers a complete ecosystem of solutions for individuals and businesses to buy, sell, advertise, obtain credit and insurance, collect, send money, save, and pay for online and offline goods and services. Mercado Libre aims to facilitate access to commerce and financial services in Latin America, a market with great opportunities and high growth potential. It uses world-class technology to create intuitive solutions tailored to the local culture to transform the lives of millions of people in the region.
