By Richard Pagliaro | @TennisNow | Thursday, January 9, 2025
Photograph credit score: lululemon
A charismatic competitor will convey pink energy to Melbourne this month.
It is a New Yr and new attire for Frances Tiafoe, who has signed on as model amassador for lululemon.
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World No. 17 Tiafoe, who beforehand worse the Swoosh model, will debut his new lululemon gear on the Australian Open. Tiafoe wll be carrying a customized Steel Vent Tech Tee and Tempo Breaker Brief in Passionate Pink in addition to a customized Sojourn Windbreaker Jacket, nodding to his hometown of Washington DC, Maryland, and Virginia.
Tiafoe joins former US Open finalist Leylah Fernandez as lululemon’s second outstanding professional tennis ambassador.
The 26-year-old Tiafoe stated he hopes to be a vogue agent of change with the model.
“lululemon is altering the sport for attire by combining excessive efficiency and excessive model,” Tiafoe stated. “I’m excited to work with a model that permits me to precise myself and stay up for being part of the artistic course of each on and off the court docket.”
As a lululemon Ambassador, Tiafoe will work with the model to “inform, check and supply suggestions on new efficiency improvements and product designs,” the model stated in an announcement.
The Tiafoe signing and an upcoming spring assortment the model touts as “premium product assortment in tennis” are indicators of lululemon’s enlargement within the sport. The model stated suggestions from Fernandez and Tiafoe might be used to refine future collections.
“We’re so excited to welcome Frances Tiafoe to the lululemon household,” Nikki Neuburger, Chief Model and Product Activation Officer stated. “Our Ambassadors play an vital position in our model ecosystem. They not solely encourage and affect visitors all over the world, additionally they straight inform and elevate our efficiency product by way of their distinctive insights and experience.
“We stay up for rising our presence in tennis by way of our partnership with Frances and by persevering with to ship greatest at school attire.”
