Scuderia Ferrari and IBM, a world chief in know-how and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two {industry} icons, each pushed by a ardour for challenges, innovation, excellence, and attaining the very best efficiency requirements. By mixing Scuderia Ferrari’s in depth Formulation 1 experience with IBM’s pioneering technological capabilities, this alliance goals to revolutionize the digital fan expertise and elevate fan engagement throughout all touchpoints, each on and off the racetrack.
Scuderia Ferrari and IBM are dedicated to leveraging the ability of know-how to push boundaries and obtain distinctive outcomes. By way of this partnership, IBM will function Scuderia Ferrari’s Premium Associate in IT Consulting, specializing in creating digital options that deliver followers nearer to the heart beat of Formulation 1 motion. IBM’s state-of-the-art know-how and consulting prowess will play a significant position in amplifying Scuderia Ferrari HP’s digital ecosystem, setting new benchmarks for fan engagement. This can embody the event of revolutionary digital platforms and instruments, in addition to the implementation of data-driven methods to boost fan experiences.
Reworking Fan Engagement By way of Innovation
The collaboration with IBM will spearhead varied initiatives to interact the Scuderia Ferrari HP fanbase, launching a high-profile interactive platform with revolutionary content material designed to captivate followers worldwide. This platform will present a seamless mix of know-how and user-friendly experiences, enhancing digital accessibility for all followers. Scuderia Ferrari HP and IBM are notably centered on attracting a youthful viewers, making certain that everybody, no matter age, can benefit from the thrill of Formulation 1 in a sustainable and inclusive digital setting.
Management Insights
Lorenzo Giorgetti, Chief Racing Income Officer, Ferrari:
“We’re proud to launch this partnership with IBM, one of many world’s most esteemed know-how and consulting companies. Ferrari and IBM share core values corresponding to a relentless pursuit of excellence and an unyielding drive to interrupt boundaries in our respective fields. Collectively, we goal to deliver unmatched high quality and pioneering know-how to our followers, creating experiences that open the doorways of Scuderia Ferrari HP to the world. This collaboration will present new, immersive experiences for motorsport fanatics and our devoted fanbase, particularly as Formulation 1’s attraction surges amongst youthful audiences.”
Enhancing Information-Pushed Efficiency and Fan Insights
Jonathan Adashek, Senior Vice President of Advertising and marketing and Communications, IBM:
“In Formulation 1, seconds are essential each on and off the monitor. Scuderia Ferrari HP’s skill to harness world-class insights from its huge knowledge units can be made potential by IBM’s know-how. By uniting its passionate fanbase, historic legacy, and superior knowledge and analytics, Scuderia Ferrari HP is uniquely positioned to develop international engagement and modernize its digital operations.”
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By way of this alliance, Scuderia Ferrari and IBM are setting a brand new precedent in Formulation 1 for what fan engagement will be. Because the partnership evolves, the 2 firms are dedicated to repeatedly exploring revolutionary applied sciences that elevate the fan expertise, creating lasting worth for each manufacturers and leaving a transformative impression on the game’s digital panorama. This partnership isn’t just in regards to the current however about shaping the way forward for Formulation 1.
About IBM
IBM is a number one supplier of worldwide hybrid cloud and AI and consulting experience. We assist purchasers in additional than 175 nations capitalize on insights from their knowledge, streamline enterprise processes, scale back prices and acquire a aggressive edge of their industries. Hundreds of presidency and company entities in vital infrastructure areas corresponding to monetary providers, telecommunications and healthcare depend on IBM’s hybrid cloud platform and Purple Hat OpenShift to rapidly, effectively and securely have an effect on their digital transformations. IBM’s breakthrough improvements in AI, quantum computing, industry-specific cloud options and consulting ship open and versatile choices to our purchasers. All of that is backed by IBM’s long-standing dedication to belief, transparency, duty, inclusivity and repair.
