Aroeira, some of the well-known names in Portuguese golf, is able to embark on a brand new stage of its prestigious historical past after present process a significant rebrand and being given a brand new identification – PGA Aroeira Lisboa.
The renaming of the long-lasting 36-hole Lisbon venue and its two programs comes similtaneously a significant funding in its golf and leisure services, creating the one PGA Nationwide in Portugal and placing it alongside different main PGA resorts together with the likes of earlier Ryder Cup hosts Gleneagles in Scotland and The Belfry in England.
Famously nicknamed because the ‘Wentworth of Lisbon’ after first opening within the Seventies, the PGA partnership additional strengthens the status of considered one of Portugal’s premier golf locations.
NEW ERA AT AROEIRA
“That is the beginning of a brand new period for Aroeira – one which golfers, like everybody right here, can be very enthusiastic about,” mentioned Nuno Sepulveda, co-CEO at Particulars – Sports activities, Hospitality, Leisure – PGA Aroeira Lisboa’s administration firm.
“It’s our ambition for PGA Aroeira Lisboa to set a brand new commonplace for golf in Portugal, mixing custom and innovation below the esteemed PGA model. With our world-class services and two unbelievable golf programs, we stay up for welcoming golfers from all around the world.”
Richard Barker, government director – enterprise improvement of The PGA, mentioned: “We’re delighted to welcome Aroeira to our portfolio of PGA Nationwide Branded Properties, marking a big step within the improvement of golf in Lisbon.
“PGA Aroeira Lisboa stands out as a premier vacation spot, now competing with the most effective choices in Portugal. This distinctive improvement will elevate {the golfing} expertise for guests worldwide, whether or not for journey, tournaments or tuition and we’re desperate to showcase this to our PGA members.
Moreover, our partnership with the Particulars Group guarantees vital help for PGA members, as we are going to work collectively to host future PGA occasions in Portugal over the approaching years.”
The brand new partnership with The PGA will see Aroeira’s two 18-hole championship programs being given new names, with Aroeira Pines Traditional being rebranded as PGA Aroeira 1 and Aroeira Problem turning into PGA Aroeira 2.
AROEIRA HISTORY
A two-time host of the Portuguese Open in 1996 and 1997, PGA Aroeira 1 is broadly considered among the finest layouts in continental Europe. Designed by Frank Pennink and meandering by way of tall avenues of pine forest and surrounded by wildlife, the 6,650-yard format is to reopen on October 15 following a significant renovation.
Upgrades to the course – together with tee containers and bunkers, which can be reshaped and stuffed with new sand – began in June. As a part of the resort’s ongoing dedication to sustainability, a brand new state-of-the-art irrigation system has been put in to enhance placing surfaces and dramatically cut back the quantity of water required.
Greens will even profit from the introduction of bentgrass, identified for creating quick and true surfaces, whereas fairways can be planted with Bermuda grass to additional lower water consumption. Landscaping all through the format can also be receiving in depth care, sustaining the course’s attribute pure magnificence whereas paying respect to the encompassing setting and native wildlife.
Aroeira Problem, which is framed in the identical spectacular setting as its older sibling and incorporates a mixture of huge, undulating greens and quite a few lakes to barter, will obtain an analogous improve, after which era will probably be renamed PGA Aroeira 2.
Along with making upgrades to the golf programs, different funding will see the creation of quite a lot of new actual property choices from villas to flats, all designed by main architects and excellent as an funding alternative, a major residence or a vacation house. These can be complemented by an array of sports activities and leisure services together with eating places, a café and a brand new clubhouse.
Particulars – Hospitality, Sports activities, Leisure – the platform accountable for managing the hospitality, sports activities and leisure areas of Arrow International in Portugal – took administration of Aroeira on the finish of 2023.
PGA Aroeira Lisboa is amongst two of 9 golf programs operated by Particulars in Portugal, with others together with Vilamoura, Lagos (Palmares) and Vale Pisão. As well as, the group manages 15 accommodations throughout the nation.
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