Jaylen Brown launches new efficiency model, signature shoe initially appeared on NBC Sports activities Boston
Jaylen Brown’s eventful offseason continued Tuesday with the disclosing of his new sportswear model, 741.
The Boston Celtics star introduced 741’s launch through Instagram and the model’s official web site, 741performance.com. In accordance the press launch, Brown “turned down over $50 million in endorsement offers from different main sneaker corporations to pursue full possession and artistic management of his personal model.”
“The understanding of possession and worth is what’s necessary for the following technology of athletes,” Brown mentioned. “It’s time to suppose completely different and be completely different… create new concepts. It’s time to create extra worth for everybody concerned, from athletes to customers to workers and the communities that assist them.”
As for the “741” model identify, there is a deeper that means behind the numbers.
Per Advanced’s Ben Felderstein, the numbers 7, 4, and 1 “have appeared regularly in (Brown’s) life and characterize religious awakening, onerous work, and new beginnings.”
“741 is greater than only a sneaker model—it is a assertion about independence, creativity, and possession,” Brown mentioned.
Brown was influenced by late Los Angeles Lakers legend Kobe Bryant’s need to start out his personal sneaker model earlier than his premature passing.
“Kobe’s journey taught me about being fearless and pushing sports activities, together with society, to new heights. That’s the mindset I’m bringing to 741,” he mentioned.
NBA followers will see Brown donning his new 741 sneakers all through the upcoming season as he appears to guide the Celtics to their second consecutive title.
741 is out there for pre-order at 741performance.com with merchandise set to go stay on the market on Oct. 22.
