In collaboration with Visa Money App RB Components One Workforce, HUGO has launched F1’s first fashion-inspired denim livery in over 30 years, a big milestone within the sport’s historical past, set to debut on the Singapore Grand Prix this weekend.
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The brand new sartorial-themed denim livery, a novel and unprecedented transfer in Components One, displays HUGO’s signature type, a tribute to their iconic design. Not because the 90s, when Benetton’s ‘united colors’ livery graced the observe, has there been a trend collaboration of this magnitude in Components One. Though trend partnerships have been more and more distinguished in F1, this marks a novel return to completely integrating a design right into a crew’s automobile livery.
With the Visa Money App RB Components One Workforce, HUGO is increasing this partnership by mixing excessive trend with high-speed motorsport. Along with the denim livery on the automobile, the crew’s whole storage can be reworked to echo the collaboration, whereas drivers Daniel Ricciardo and Yuki Tsunoda will don bespoke HUGO racing fits and attire all through the weekend.
Talking on the groundbreaking design, Daniel Ricciardo mentioned: “We’ve seen trend manufacturers collaborate with F1 groups earlier than, however the concept of a denim livery on the automobile takes it to a different stage. This collaboration will present trend homes that there’s extra room to discover in motorsport, and I’m excited to see the place this leads.”
Yuki Tsunoda additionally expressed his enthusiasm: “Vogue is one thing I’m keen about, and this collaboration goes past crew outfits. The denim livery displays the creativity and identification of our crew, and it’s wonderful to be a part of one thing nobody else has performed earlier than. It reveals we’re reaching out to followers from all areas: artwork, music, trend.”
This collaboration of denim livery and F1 efficiency not solely blends fearless type with pace but in addition redefines the boundaries of motorsport. It champions individuality and daring expression each on and off the observe, setting a brand new commonplace for trend partnerships in Components One and galvanizing future collaborations.
