For those who have been an artist and golf was your canvas, what would you paint? Would you retain issues plain and white or would you add your individual splash of shade?
Golf and, by extension, golf footwear, has largely compelled golfers right into a shoe-shaped field of expressionless monotony. There’s sufficient boring footwear on the market for all of us.
What in case your footwear may very well be an extension of your persona and love for the sport somewhat than merely the means that can assist you plod across the golf course?
For many years, golf has been boring. Expressionless. Mundane. Eastside Golf is hoping to vary that (and invite extra golfers into the fold) with their newest collaboration with NIKE.
Entitled “Everybody’s Recreation”, the two-shoe assortment performs on the clean canvas theme. The all-white sneakers include six completely different NIKE swooshes so you may make the sneakers your individual.
For those who have been an artist and these sneakers have been your canvas, how would you make them your individual?
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“I believe there’s been campaigns earlier than within the golf trade which have used these phrases, whether or not it was “get golf prepared” or “make golf your factor”, and it’s actually extra of our standpoint was like, “you personal this!”” stated Earl Cooper, Co-founder of Eastside Golf.
“Who’re we to outline what a golfer is, and who’re we to say, ‘Oh, you need to have a handicap to be a golfer’? You could possibly be somebody that simply enjoys, , mini golf, or Topgolf, or watching YouTube movies, or no matter it could be. It’s like, actually simply needed to really feel such as you personal a chunk of this sport, and that bled into the way in which the sneakers have been designed.”
Eastside isn’t simply promoting sneakers. They’re promoting the concept irrespective of who you’re, what you seem like or what your skill is, you possibly can personal a chunk of this sport.
“I believe that is actually giving individuals a possibility to inform their story, no matter that could be. So I’m extra enthusiastic about listening to how individuals put on, seeing how individuals model it,” Cooper continued.
“Some individuals could put on one of many swooshes and never the opposite swoosh. Or put on, , two swooshes, however completely different colours, proper? Like it will probably get loopy. There’s so many various interchangeable methods and types and level of views.”
The canvas on which golfers can affix their persona is the NIKE Air Max 1 G and NIKE Zoom Victory Tour 3. Traditionally, Eastside’s collabs have taken place on Jordan Model sneakers, not NIKE silhouettes.
This step in Eastside’s budding partnership with the Swoosh additional signifies the expansion of the model, and the efficiency of the mission.
“We take a look at ourselves as leaders on this house, but in addition acknowledge the accountability that we’ve got and never simply be a cliche, however actually have true affect, true change, but in addition, , actually simply be a legit model with nice items and nice merchandise,” stated Cooper.
“I believe greater than something, if somebody seems to be at that shoe and says, ‘ what, I really feel like this sport is for me, and that I personal a chunk of this sport’, that’s success.”
The put up These Footwear Have a Story to Inform appeared first on MyGolfSpy.
